2023-10-19 17:55:46
By Joaquim Campos, vice president of IBM Data and AI, AI Apps and Automation in Latin America
Generative AI is unlike any existing technology. It is quickly generating disruption in business and society, forcing leaders to rethink their assumptions, plans and strategies in real time. To get an idea of the impact on business, a recent study by the IBM Institute for Business Value (IBV) states that 75% of CEOs in the world believe that the competitive advantage in their industries, from now on, will depend on who has the implementation and mastery of generative AI.
However, executives interviewed estimate that implementing AI and automation will require 40% of their workforce to be reskilled over the next three years, further reinforcing that generative AI is creating demand for new roles and skills. Therefore, it is essential that companies not only search for talent in the market, but improve the knowledge of the existing team to take advantage of technologies that emerge exponentially and create jobs of the future. This future, which happens now.
With generative AI redefining every job and every task, from entry-level to executive level, business leaders need to know and do three key things:
Generative AI involves people and skills, not just technology Competitive advantage comes from increasing employee experience and transforming the way work is done. With this in mind, it is critical that human talent is central to the generative AI strategy. Creating opportunities for Human Resources to lead and communicate how roles will evolve and where they can apply generative AI for greater impact helps drive talent transformation.
As AI becomes smarter, higher value work can be done Globally, 77% of entry-level workers will see their jobs change by 2025 – and so will more than a quarter of executives. Prioritizing high-impact use cases is the first step in defining what higher-value work means: collaborating, working with “exceptions,” upskilling, and reskilling the workforce.
Creativity is the “must have” skill for generative AI
Employees will need to develop new skills and creative ways to interact with AI and each other. Business leaders can rethink their operations model to unlock creativity. They can also use an action guide to assess their current state, plan for potential skills shortages, and equip employees with the necessary AI skills.
And the skills?
Generative AI is a revolution, not evolution. Therefore, training is an opportunity for advancement for everyone. Organizations can leverage their technical teams to increase the level of preparation of their teams, they can also take advantage of partnerships with educational institutions or accelerate training with the ecosystem, encouraging the entire industry to prosper equally.
On our side, IBM recently announced a commitment to train two million people in AI by the end of 2026 to help close the skills gap. To achieve this goal on a global scale, we are expanding collaborations with universities around the world, working with partners to offer AI training to adult learners, and launching new free generative AI courses through IBM SkillsBuild.
Leading organizations are now rethinking strategies and actions around talent and skills. Successful companies will be those that build a flexible and thoughtful approach that encourages learning, creativity, experimentation and innovation, overcoming anxiety, rewarding enthusiasm, inclusivity and optimism.
IBM press office
Weber Shandwick
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