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Page 2 to 4: Start pages | Page 5 to 6: Bruno Mettling – Preface | Page 7 to 12: Benoît Meyronin – Introduction | Page 13 to 27: Arthur Langer – Foreword. Gen Y Employees: A key asset to accelerate Digital Transformation and Competitive Advantage in Companies | Page 28: Benoît Meyronin – Presentation | Page 29 to 53: Fabienne Martin-Juchat, Aurélia Dumas and Julien Pierre – Chapter 1. Towards strategic tinkering to deal with the emotional ambivalence of the relationship with digital technology | Page 54 to 71: Caroline Cuny and Gaël Allain – Chapter 2. Information management among DIGITAL NATIVES: cognitive modifications or new information processing strategies? | Page 72 to 97: Constance Georgy – Chapter 3. The social Web and students, uses and representations of online visibility regarding professional integration | Page 98 to 116: Bernard Stiegler – Chapter 4. “Let’s make a MOUK”: theory and practice of contributory research. Story of an experience carried out at Grenoble School of Management | Page 117 to 126: Carine Dartiguepeyrou – Chapter 5. Cultural paradigm shift and DIGITAL NATIVES at work. The results of research carried out with companies and partners of the Institut Mines Télécom and the Fondation Télécom | Page 127: Benoît Meyronin – Presentation | Page 128 to 144: Emmanuel Baudoin, Marie Bia Figueiredo, Chantal Morley and Aline Hrascinec Salierno – Chapter 6. Generation Y at work: perspectives from ICT professionals | Page 145 to 149: Alexandre Zapolski and Denis Lapert – Chapter 7. Interview with Alexandre Zapolski by Denis Lapert | Page 150 to 154: François van Praagh – Chapter 8. Orange Digital Inside, Orange Digital Natives: the challenges of digital transformation for a large digital operator | Page 155 to 158: Nathalie Dore and Benoît Meyronin – Chapter 9. Supporting digital transformation in the world of insurance: feedback | Page 159 to 164: Benoît Meyronin – Conclusion. How to train future Generation Y managers? | Page 165 to 170: Francis Jutand – Afterword. From Generation Y to Generation Z: the generation of metamorphosis and digital shift.
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