2023-07-13 15:57:28
The perception of women’s football is biased by gender stereotypes. This is shown by a Zurich study which submitted videos of the best men’s and women’s goals of the 2019 season to a panel of 600 people, some blurred.
Together with colleagues from the United States and Norway, Carlos Gómez González from the University of Zurich (UZH) attempted to quantify gender bias in football. The scientists recruited 613 participants – 337 men and 276 women with an average age of 34 – whom they divided into two groups.
Ten world-class men’s and women’s football videos lasting between 5 and 14 seconds each were submitted to participants. These were the goals of the year 2019 among the most watched on television or on social networks. For one of the groups, the videos had been blurred so that the gender of the players was not recognizable.
Results: On unblurred videos, men’s athletic performance rating was significantly higher than women’s (4.0 versus 3.8 on a scale of 5). With blurred videos, no difference was observed between the two groups (3.5).
The overall lower score is due according to the authors to the blurring itself which affects the perceived quality. The study also shows that men give a lower rating when they know they are dealing with women’s football.
For the researchers, these results confirm the fact that in male-dominated activities, gender stereotypes negatively influence the perception of quality. And this regardless of athletic performance.
For women’s football, this has consequences in terms of media coverage, investments and economic potential, among others. This work is published in the journal Sport Management Review.
This article has been published automatically. Source: ats
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