2024-08-15 06:02:00
Customers of the Intermarché de Nyons and its competitor Super U (located a few hundred meters away) can rub their hands: here, diesel is currently the cheapest in France. The two stores in the Drôme department are engaged in a fierce battle to be the most competitive. On Tuesday, the car was marked at 1.559 euros at the filling stations of both supermarkets, while during the day it dropped to 1.549 euros at Super U. Is it cheaper than ours? The Intermarché receptionist asked in surprise. Usually, Super U matches our prices. »
Competition between the two businesses is proving fierce. As with other major retail chains, fuel is the flagship product here, meant to attract as many customers as possible on the shelves. “It’s a service we provide to them. The store doesn’t make money on fuel,” confirms Aude, Intermarché’s dry goods manager.
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