Garena Free Fire: Free Fire signs an agreement with PUMA for the Free Fire League

¿Do you have any idea what a sponsorship entails? Sure, money, but why would a brand spend money on something like a video game? It’s not just because he sees profit (of course he’s looking for profit!), it’s also is seeing his prestige involved: sponsoring an international event gives you status with the sector that is a fan of it, and the fact that sports brands like PUMA have decided to extend their borders beyond normal sports to get to eSports means an advance box in favor of gaming. Although this sponsorship comes from the hand of Free Fire.

The star game Garena will receive from PUMA special uniforms for Free Fire League participants, in addition to which some in-game cosmetics have been promised that will carry the elegant designs of the brand. When will these new skins hit the store? It’s something that neither Garena nor PUMA have clarified so far (probably on the eve of the game’s major eSports events).

Through this sponsorship we seek to surprise our players with a unique experience by adding leading brands in their market to our ecosystem to strengthen our products and those of our allies.

Garena.

The alliance with Free Fire is key in this gaming path that we are building as a brand and where we want everyone to feel included. For us it is very important to consolidate ourselves and continue to grow on the basis that esports is more than a game.

Vicente Palomer, PUMA sponsorship leader.

At the moment it is being carried out Matchday 11 from Free Fire League in Latin Americawith God Sports in the lead with 251 kills and 7 booyahs, for a total of 483 points. He follows very closely the second place, Leviathan Sports and under them Furious Gaming, Ignis Esports y Arctic Gamingclosing the list of the first six places Infinity.

A total of 18 teams are in contention right now, and the entire event will benefit from this new agreement with PUMA. As the public becomes more interested in eSports, brands begin to increase the value of their investments and that will increase the importance that the world will give to gaming. Every passing day of eSports are consolidated as a viable job option (for both players and people involved in the organization) that leaves million dollars in revenue around the world.