Revlon, once the world’s second-largest cosmetics company by sales, filed for bankruptcy. Revlon is not a luxury brand, but it is sold in 150 countries and regions around the world because of its low price and affordable products. No matter where you are, you can almost always see Revlon when you set foot in your local drugstore chain.
Revlon is in trouble, of course, for many reasons, but one of them must be related to the epidemic. In the past two years, masks have become a necessity for people on earth, because most of the time they don’t have to show their faces, and women are gradually lazy to wear makeup. Even if they do, they only focus on the eyes that are exposed on the upper half of the mask.
The epidemic has also changed the way many people work, and many people have turned to work from home. If you don’t go out, why wear makeup? For whom? Although people who live alone are neglectful of makeup, even if they live with a partner or family, they are willing to save the time of makeup and sleep more in bed. We often say that “women are those who please themselves”, which seems to be wrong, and “women are those who are jealous of themselves” seems to be closer to the truth. A woman who goes out to work every day has to compete with her colleagues. She has a high fighting spirit every day. She doesn’t mind sleeping an hour less, washes her hair, protects her hair, makes a mask, and puts on makeup. The original motivation to make yourself beautiful.
Working from home every day erodes the fighting spirit of competition between people. It also gave women an excuse to be lazy. Modern woman, who is willing to be the one who pleases herself? Maybe only a very traditional Japanese woman can do this, getting up earlier than her husband every morning and going to bed later than her husband at night, just to avoid letting her husband see the most authentic plain face.
Gao Huiran