Game developers around the world are creating innovative and groundbreaking games. We believe more can be done to bring these experiences to billions of gamers around the world, and his January announcement that he intends to acquire Activision Blizzard is a stepping stone to the acquisition. It was a milestone of our trip. Since then, regulators, game developers, and gamers have asked what the acquisition means for the industry and, more importantly, for gamers.
We love our gaming consoles, but we know they’re not the only way people play games. Today, the largest and fastest growing segment of gaming is mobile his platform. Reaching billions of players wherever they are and on whatever device they play requires embracing choice. Giving players the freedom to choose how they want to play the game makes it easier to play and makes our community of players bigger and more vibrant. Choice is equally important for developers. Developers will benefit from different distribution and business models for their games. Choice opens opportunities for innovation and enables industry growth.
Expand your options in two ways. One is to create a Game Pass that gives players the option to subscribe. Also, by bringing more games to his mobile platform, such as through our cloud game streaming technology. Subscription services like Game Pass make games affordable and help gamers around the world discover their next favorite game. Game Pass allows developers to bring more games to more players. We intend to make Activision Blizzard’s library of popular games, such as Overwatch, Diablo, and Call of Duty, available on Game Pass and grow the community of these games. By bringing more value to our players, we hope to continue developing Game Pass and extend its appeal to mobile phones and all connected devices.
However, bringing more games to mobile platforms requires new capabilities. The experience the team at Activision Blizzard brings to developing games for mobile platforms helps us understand how to create games that appeal to players around the world. Additionally, we hope gamers will be enthusiastic regarding playing his games on Activision Blizzard’s traditional consoles on other platforms via our cloud game streaming his technology. This will unlock mobile games, create new distribution opportunities for game developers outside of mobile app stores, and harness the power of the cloud to deliver compelling and immersive experiences for players. It can also make gaming more fun on devices people already own, such as smart TVs and laptops.
Doing so will follow the first path. We’re hearing that this deal might move franchises like Call of Duty away from where people are currently playing. For this reason, As we said before, we promise to make the same version of Call of Duty available for PlayStation the same day the game launches elsewhere.We will continue to enable people to play with each other across platforms and devices. Having taken this approach with Minecraft, we know gamers will benefit from it. Minecraft is still available on multiple platforms today and has grown even more since Mojang joined Microsoft in 2014.As we extend the Play Store interface to new devices and platforms, ensure This is done in a way that protects the developer’s ability to choose how the game is distributed..
As we consider this acquisition, we will continue to engage with regulators in a spirit of transparency and openness. We respect and welcome difficult questions to be asked. The gaming industry today is powerful and dynamic. Industry leaders such as Tencent and Sony continue to expand their deep and comprehensive game libraries, as well as other entertainment brands and franchises enjoyed by gamers everywhere. We believe a comprehensive review will show that the combination of Microsoft and Activision Blizzard will benefit the industry and players.
For all gamers and game developers, you remain at the center of everything we do.We will continue to listen to your feedback and do our best to promote this industry we love.
(Editor’s note) For transaction details, see:
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