Game news Game Pass: Nearly one in two PlayStation players attracted by the offer, if these games are added
The takeover of Activision-Blizzard made a lot of noise. Many wonder if adding the publisher’s extensive catalog to Game Pass might make the service even more attractive. A study tries to answer it…
There’s a lot of talk regarding Sony’s “response” to Microsoft right now, the redesign of the PlayStation Plus service. But as a recent study shows, the Game Pass may be of interest to many peopleincluding players PlayStation and Nintendo.
1 in 5 players would subscribe to Game Pass for Call of Duty
YouGov is an international polling and market research organization specializing in digital domains. YouGov became interested in the impact of the Activision-Blizzard takeover on player interest in the Game Pass service. The study first asks– Game Pass subscribers what Activision franchises would attract them to the service. The players are divided between British and American players.
The inclusion of which of the following video game franchises in Game Pass would MOST tempt you to consider subscribing to Game Pass? (% of gamers in the US and UK who are not Xbox Game Pass subscribers, excluding smartphone gamers)
United States
- Call of Duty : 19 %
- Diablo : 6 %
- Warcraft : 3 %
- Crash Bandicoot : 3 %
- Spyro the Dragon : 3 %
- Overwatch : 2 %
- StarCraft : 1 %
- Guitar Hero : 1 %
- Heroes of the Storm : 1 %
UK
- Call of Duty : 11 %
- Warcraft : 3 %
- Crash Bandicoot : 3 %
- Spyro the Dragon : 3 %
- Tony Hawk Pro Skater : 3 %
- Overwatch : 2 %
- StarCraft : 1 %
- Guitar Hero : 1 %
- Diablo : 1 %
Looking at these results, we realize that if the Call of Duty franchise was added to Game Pass, a significant number of new players might subscribe to the service. The study does not specify, however, whether those who answered “Call of Duty” were talking regarding the full franchise, or if the newest games would be enough for them. We also note the scores honorables de Warcraft, Crash Bandicoot et Spyro the Dragon which bring together 3% of players each, on both sides of the Atlantic.
Nearly one in two PlayStation and Nintendo players would subscribe to Game Pass for Activision-Blizzard games
The second part of the study is perhaps even more interesting. She shows us how takeover of Activision-Blizzard might attract players not necessarily accustomed to Microsoft services. Indeed, it gathers all the answers of the previous study, but the class by machines. Thus, we can see what percentage of players responded to be interested in one of the franchises in the survey, and which part replied that they would not subscribe to Game Pass for any of them. Again, the study only concerns players who are not currently Game Pass subscribers.
Would the inclusion of one of the Activison-Blizzard franchises make you consider subscribing to Game Pass? (% of players who chose one of the franchises in the study, among non-Game Pass subscribers)
United States
- PlayStation players: 46%
- Nintendo players: 46%
- Xbox gamers: 43%
- PC gamers: 42%
- Smartphone gamers: 27%
UK
- Xbox gamers: 48%
- PlayStation players: 29%
- Nintendo players: 26%
- PC gamers: 26%
- Smartphone gamers: 20%
46% of PlayStation and Nintendo gamers in the United States would therefore be ready to subscribe to Game Pass, if at least one of the Activision-Blizzard franchises (which they are interested in) were added. Note that this number is a lot less important in the UK, which shows the presence and importance of Microsoft in the United States. We notice in passing that Xbox players not yet subscribed to Game Pass might also be tempted by the service if it included the Activision-Blizzard catalog.
Editor’s note: Obviously, like any survey, it does not have the value of absolute truth but gives an idea of the trends, here only in the United States and in the United Kingdom, only among the non-Game Pass players who responded.
Remember also that Phil Spencer had promised that Microsoft would add as many games as possible from the Activision-Blizzard catalog to Game Pass, once the acquisition has been completed. So we just have to wait for fans, and we’ll see if PlayStation and Nintendo gamers are all the more drawn to Game Pass at that point.
By Damien-LadderWriting jeuxvideo.com
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