2024-02-03 13:13:10
release Galaxy S24 In the middle of January last It can be considered a game changer for the smartphone business once once more. Especially the arrival of a feature called Galaxy AI This thing Samsung is confident is a game changer or an important game changer.
On February 2nd Samsung held a small press conference. About the direction of the smartphone business Including the phenomenon of Galaxy AI, an important feature that comes with the launch of the Samsung Galaxy S24 Series, which consists of the Galaxy S24, Galaxy S24 Plus and Galaxy S24 Ultra.
Sittichoke Noppachinbutr, Vice President of the Organization Mobile business Experience of Thai Samsung Electronics Co., Ltd. discusses the overview of the smartphone market. Pointing out that the coming of artificial intelligence that was kicked off from the arrival of ChatGPT in November 2022, is truly a game changer or Game changing
Sittichoke mentioned the numbers of Thailand’s AI market in 2030, believing that there should be a growth figure of 23.46 percent, valued at approximately 1,084 million US dollars. The overall global market by 2032 is expected to be USD 1.3 trillion.
Sittichoke Noppachinbutr
“I believe that the growth rate of AI in Thailand is likely to be higher than that. This is because the trend of usage is in an upward direction, with more than one in three or 35 percent of consumers in Thailand likely to use AI. Both for personal use and work-related use.”
At the same time, Sittichoke sees that Gen Z people are especially likely to be super users in the field of AI. In addition, the arrival of AI has also created a new profession, that is, a prompt writer for AI because who can write prompts well? You will get different and effective results. That’s different from people who can’t write prompts.
When talking regarding the smartphone market as a whole, Sitthichok admitted that in the past it was relatively stable. The market usually only talks regarding the front camera. or the rear camera, but the arrival of Galaxy AI will be a real changer.
The smartphone market will shift from talking regarding cameras to talking regarding AI.
A survey of Gen Z people regarding Galaxy AI features found that 49 percent are interested in Photo Assist, 40 percent are interested in Live Translate, followed by Note Assist at 40 percent and 38 percent are interested in Circle to Search.
As for the number of smartphones in Thailand in 2023, Sittichoke quoted figures from GFK. The smartphone market in Thailand in 2023 decreased from 2022 to 10.7 million units compared to the previous year. Page 12.3 million units
The premium phone market, especially the Galaxy S24, is likely to continue growing.
“The smartphone market is divided into two parts: Non-premium phones and Premium phones, with the dividing line being where the price is more or less than 20,000 baht.”
Important reasons for the trend of sleep-premium phones decreasing That is because of the followingmath of the COVID-19 outbreak situation. Due to the epidemic, people’s income has decreased. People choose to keep their cash with them. until the consumption of smartphones does not occur
in the opposite direction The premium phone segment was not affected. Because people with purchasing power can still buy and own premium phones.
“In terms of the rising price of premium phones. I have to admit that it’s actually more expensive. Only the cost and production materials are more expensive. This has caused the price of premium phones to increase in the past.”
At the same time, there is an opportunity for customers who use non-premium phones. There will be more opportunities to switch to premium phones. Because the installment payment system has many forms. Therefore giving more opportunities for people to turn to premium mobile phones.
The smartphone market value in 2023 is estimated at 3,533 million US dollars. Divided into sleeper-premium with a price of less than 20,000 baht at a figure of 1,778 million US dollars. and premium phones, 1,755 million US dollars
Galaxy AI, a key feature of the Galaxy S24
Finally, Sittichoke believes that competition in the smartphone business will still be a competition between competing brands. (Which Sitthichok did not clearly specify the brand name But it is well known that it is Apple) and Samsung.
The competition between the two brands is clear. Has a unique characteristic For example, Competitor brands have heritage that has been passed down from generation to generation. But Samsung focuses on innovation and technology. From this point on, there will be no third competitor in the premium phone market at this time.
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