2023-08-24 18:00:00
“PD Notebook and Chosun Gumasa advertisements are all gone”
Dissemination of boycott messages in online communities
4 member girl group Fifty Fifty. Attract provided.
The controversy over the biased broadcasting of the SBS investigative report program ‘I Want to Know’ (Gal), which shed light on the group Fifty Fifty incident, is spreading to a boycott of companies that participated in production support following the program boycott.
On the 22nd, an article titled ‘I want to know the advertiser’s phone number’ spread in various online communities.
In the article, “It is effective even if 100 people are in two places a day. In the past, both the PD notebook and the Chosun Gumasa advertisements were blown away, but this time, let’s blow all the advertisements for I want to know,” along with supporting the production of the egg broadcast or . There was a list of companies in progress and their phone numbers.
A method of protest was also provided. The text said, “Do not fight with any two companies from 9:00 am to 6:00 pm, and politely request that the advertisement be stopped because of the unfairness of ‘I want to know’.” We recognize the seriousness,” he explained.
In fact, the drama Joseon Gumasa, which was organized on SBS, ended following two episodes, as all sponsors canceled sponsorships as viewer protests poured in due to controversy over distortion of history.
The move to boycott GRAL companies seems to be aimed at putting pressure on GRAL, who does not express its position despite the controversy over biased broadcasting.
Previously, on the 19th, Grahl aired ‘Billboard and Girl Groups – Who Broke Their Wings’. Before the broadcast, viewers had expectations that the exclusive contract dispute between Fifty Fifty and the agency Attract would be dealt with in depth. However, through interviews with Fifty Fifty members’ aides, Grahl’s side captured a biased view that ‘members are victims’.
In particular, the issue of the situation, such as the application for trademark rights of Fifty Fifty members or the falsification of academic background and resume of the CEO of Dugiverse, an outsourcing company for the Fifty Fifty Music Project, was not addressed at all. Also, some untrue content was exported as if it were true.
Also, in order to highlight Fifty Fifty’s performance on the Billboard charts, they compared BLACKPINK and New Jeans, which are completely unrelated groups. Here, he also mentioned BTS, saying something out of context: “It is true that no one paid attention to the countless idols who disappeared without a name behind them until they stood tall as a world-class group.”
Eventually, following the broadcast, ‘suspicion of biased broadcasting’ arose, and complaints were flooded on the viewer’s bulletin board. Some even voiced the voice of ‘abolition of the program’.
In addition, there was a boycott movement to stop watching the broadcast, and even MC Kim Sang-joong, who mentioned BTS following reading a handwritten letter written by Fifty Fifty members on the broadcast, is in a situation where sparks are flying.
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