2024-03-07 23:50:50
Gain Theory, a global marketing effectiveness and forecasting consultancy owned by WPP, today announced a strategic data and measurement partnership with the Association of American Advertisers (ANA). The alliance showcases Gain Theory’s industry-leading marketing measurement and optimization capabilities, cementing its position as a trusted advisor for brands navigating the complexities of the modern marketing landscape.
As one of the advertising industry’s leading bodies, ANA is committed to driving a CMO-endorsed growth agenda. Among the ANA CMO Growth Council’s most important initiatives are those centered on data, technology and measurement – the capabilities that will ensure marketers’ success in the future.
Through this partnership with ANA, Gain Theory will offer unique perspectives on AI-powered marketing measurement, next-generation insights, and the future of forecasting. These insights will enable CMOs to navigate market changes and optimize growth strategies by leveraging the power of AI.
Gain Theory builds on 50 years of heritage and innovation and was named a leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. The Forrester report describes Gain Theory’s 18-month plan as “…differentiated by its focus on creating next-generation business models, creative optimization insights, and use of GenAI to enhance platform capabilities”. With a presence in the US, the consultancy serves clients in a variety of sectors, including retail, financial services, telecommunications, travel, media and entertainment, and consumer goods.
As the official data and measurement partner of the ANA, Gain Theory will play a key role in helping the association provide valuable insights and recommendations to CMOs through a thought leadership program and events in 2024.
“The future of Marketing is being transformed by GenAI and brands will need to adopt it to remain competitive. Through our partnership with ANA, Gain Theory will provide industry leaders with new insights into how quickly evolving GenAI capabilities will drive market shifts and optimize their investments in this rapidly changing environment,” said Shawn O ‘Neal, CEO of Gain Theory in America.
Sobre a Gain Theory
Gain Theory is a leading global marketing effectiveness and forecasting consultancy dedicated to accelerating growth for ambitious brands. Our mission is to empower clients with the confidence to make better data-driven investment decisions. By leveraging high-touch consultancy, exclusive partnerships and proprietary technology, we deliver award-winning solutions that drive results. As part of the WPP network, Gain Theory benefits from unparalleled access to a wealth of data, expertise and cutting-edge tools, creating a truly differentiated offering in the industry.
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Contact:
Claudia Sestini, global CMO at Gain Theory
[email protected]
Source: BUSINESS WIRE
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