Future of E3: Transforming Exhibition Activities for Market Interaction and Player Engagement

2023-06-23 10:37:21

Although this year intends to resume the E3 video game exhibition in the form of physical activities, but following “multiple considerations” decided to cancel it, the American Entertainment Software Association stated that it still plans to prepare for the next E3 exhibition. However, according to the planning documents of the Los Angeles City Tourism Commission shared by the ResetEra forum website, it shows that E3 2024 and E3 2025 originally scheduled to be held at the Los Angeles International Convention Center will be cancelled. According to the data, at least it can be confirmed that the venue of the next E3 exhibition will not be at the Los Angeles International Convention Center, while the organizer of the E3 Video Game Show, the American Entertainment Software Association, has stressed that it has not yet decided whether to cancel the next exhibition activities, and at the same time clarified that Discuss with other members. Since the physical exhibition activities were held in 2019, the E3 video game exhibition has been unable to resume physical exhibition activities due to the impact of the new coronavirus epidemic, and even resumed online in 2021. The form of communication between industry players and players has changed, and they are more inclined to hold activities on their own to interact with players. As a result, the E3 video game show has not been able to resume the form of physical exhibition activities. In a previous interview, Stanley Pierre-Louis, President and CEO of the Entertainment Software Association of America, said that the future commercial exhibition activities must be transformed to operate smoothly, and the future E3 exhibition activities will undergo iterative transformation, so as to meet the publicity effect of future exhibitions Demand means that the next E3 exhibition activities will interact with the market and players in different forms.
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