The Salone del Mobile in Milan closed with exceptional numbers, which brought the design fair to pre-pandemic numbers, with over 361 thousand visitors, close to the record of 400 thousand in 2018. And as always, the fair acted as a booster for the city of Milan and its Fuorisalone, which also achieved excellent results: 1,125 events registered on the Fuorisalone.it platform (30% more than last year), with 838 connected brands, an online audience of 630 thousand users, which grew by 23% compared to 2023, coming from 162 different countries.
And if the revenue generated by the Salone and Fuorisalone during the week from 15 to 21 April came close to 261 million euros (+13.7% compared to last year), according to Confcommercio estimates, the revenue from the Fuorisalone was 20% more than the 2023 edition.
District numbers
Among the individual districts, we highlight the good results of one of the latest creations, Porta Venezia Design District, a project born last year, which this year saw 45 installations along the main streets of the neighborhood and over 200 designers from all over the world. Estimates speak of over 60 thousand visitors, 50% more than in 2023. Furthermore, three of the district’s projects were selected for the “Fuorisalone Award”: Kohler with Instalación Arquitectónica de la Terminal 02 por Kohler x SR_A, Lasvit with Re /Creation with Special Mention Communication and Google with Making Sense of Color with Special Mention Technology.
In the Tortona area, the “Walk of Design” attracted over 15 thousand visitors a day and the attention of over 100 national and international newspapers. «We are very proud that the Tortona Design Week confirms itself as a unique showcase where history meets innovation, giving life to a creative dialogue that is renewed every year – commented Mara Traviganti and Daniela Triulzi, organizers of the event -. We would like to thank all the brands who have chosen our circuit to present their proposals and the public, curious and operators in the sector, coming from all parts of the world, who also crowded the Tortona Design District for this Milan Design Week 2024 looking for new inspirations”.
Sustainability at the center
The theme of this year’s Fuorisalone (Materia Natura) presented particular attention to sustainability, the improvement of production processes, new materials, recycling and reuse. An attention also demonstrated in the installations that have animated the city, from iconic places such as the courtyard of Palazzo Reale and the Milan State Road, to others less known such as the warehouses under the Central Station, home of Dropcity, or the large garage overlooking on the Darsena, or even the Trotter Park Water House transformed into a Day Bath, up to Brianza with the Alcova installations in Varedo.
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2024-04-22 18:49:48
