2023-06-29 20:01:57
Without making noise, Snapchat is demonstrating that it is possible for social networks to push users towards a paid subscription. Axios revealed that the Snapchat+ formula, billed at €3.99 per month, has 4 million subscribers. A great success, knowing that this offer was launched a year ago – six weeks later, the network recorded its first million subscribers.
Snapchat+ allow access additional and sometimes experimental functions: personalized app icons, theme editor, highlighting of a Story, possibility of pinning a friend as a best friend… Nothing frankly revolutionary, but full of small tools which obviously attract more and more users.
« Since launching last year, user appetite for Snapchat+ has been incredible “, rejoices Jack Brody, vice-president of product, who announces that the novelties will multiply at a rapid pace. Subscribers will be able to take advantage of new text editing options for their messages in the coming weeks. Both Twitter, with Blue, and Meta (for the Facebook and Instagram certified), would love to achieve such success.
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