Fulfillment, or Order Fulfillment, is a term that is becoming increasingly popular in the universe of e-commerces and marketplaces. The expression refers to the entire set of operational and logistical processes that an online sales channel requires, from the moment the customer places an order until the product is received at their address.
Created in December 2022, Petinoli Fulfillment is the brainchild of Rodrigo Garcia – executive director of Petina Soluções Digitais – and Marcelo Andreoli, specialists in marketplace operations. Garcia and Andreoli decided to unite their extensive experience in the field to meet the needs of online shopping channels in different segments – such as Amazon, Mercado Livre, Carrefour, Netshoes, Renner, among others.
Rodrigo Garcia and Marcelo Andreoli create Petinoli Fulfillment, a logistics system that understands the needs of online retailers and optimizes the operational processes of a marketplace
“We aim to optimize the logistical issue for digital retail merchants, Petinoli promises to absorb all the demand of the venture in addition to seeking to understand the operation of each client, regardless of the system used, and find the most appropriate solution for each pending issue. In this way, the processes that encompass the sale of products online become more agile and efficient, directly impacting the shopping experience of consumers”, summarizes Garcia.
flex shipping
The executive also points out that Petinoli “has the appropriate structure to serve small, medium and large companies” and delivery speed is guaranteed”. “We work with Shipping Flex, we have a partnership with the main companies approved by Mercado Livre to service Flex in the region of SP and Greater SP, so we can deliver on the same day to these regions”, he emphasizes.
Step by step of a logistics operator
The performance of a logistics operator involves several steps and a well-defined step by step:
Receipt and storage of products
Whether from the supplier or the seller himself, it is not necessary to make an appointment in advance to receive the goods.
“As soon as the products arrive, they undergo an inspection, in which possible damages are validated, and the receipt is systematized so that the customer can follow it online and in real time. The facility is insured once morest theft and fire, ensuring safety. Thus, the items can be stored and properly labeled so that, later, the separation and dispatch occurs more quickly”, summarizes Garcia.
Organization of orders facilitates Fulfillment
This step can happen with the receipt through the seller’s ERP (tiny and bling), issuing the invoice and generating the label. “If the operation is carried out using a different system, the invoices are received by the sellers through the cloud”, explains the executive.
Picking e Packing
Picking – also known as the order picking process- is carried out in waves and as required by digital sales channels. While packing, corresponds to the packaging of products, which are packaged according to the need and determined fragility. “The items are checked in two stages to ensure that the customer will receive exactly what he ordered”, he says.
Dispatch and delivery of products in the Fulfillment system
Dispatch of orders is a Petinoli differential, as all orders approved by 2 pm are released at the shipping, collection points or to carriers that are able to deliver on the same day.
Delivery to collection points at marketplaces or post offices is carried out by a special fleet that ensures deadlines and commitment to the customer.
“It is important to highlight that Petinoli Fullfilment also works with full Mercado Livre shipments, flex shipments in partnership with companies approved by ML for the SP and Greater SP region. In cases of cancellation or return, reverse logistics is the responsibility of the company itself, which takes care of everything from code generation to physical receipt of the order”, stresses Garcia.
outsourcing
There are several advantages to outsourcing the logistics operation of a marketplace, but providing a good customer shopping experience is certainly one of the pillars. “Through it, it is possible to attract the consumer’s positive look in relation to the brand, as well as to gain loyalty with the service provided”, concludes the founder of Petinoli
