Fujifilm’s INSTAX WIDE 400 film camera, released in 10 years, priced at 5,690 baht

Fujifilm has announced the INSTAX WIDE 400, a successor to the 300 that was launched in 2014. It features a more rounded design and a sage green color which add a fresh perspective to the analog instant camera wide-format camera market, despite complaints about the lack of manual exposure controls.

Fujifilm describes the new INSTAX WIDE 400 as an analog instant camera that can take wide-angle photos, and it is set to be released in Thailand in late July 2024. A key feature of the new camera is its support for WIDE film, which is twice as large as mini film.

WIDE 400 boasts a user-friendly design. Simply turn the lens to the left to turn on the power. You can easily capture wide-angle shots with a single shutter button. It also comes with a new self-timer function that allows everyone to be in the frame at the same time, making it more fun to capture special moments without interruption.

New INSTAX WIDE 400


The INSTAX instant camera was first released in 1998 and has been constantly innovating ever since, keeping pace with ever-changing trends and times. The INSTAX lineup has evolved from analog instant cameras to digital hybrid instant cameras, including smartphone photo printers and palm-sized digital cameras.

Over the years, INSTAX has continued to focus on introducing a variety of photography products to expand its user base from teenage girls to middle-aged men.


In terms of WIDE film shooting, Fujifilm concludes that it will help capture wider images, suitable for group shots and landscapes. This camera can capture the subject and the surrounding atmosphere perfectly. This feature helps to expand the presentation of photographic styles, making WIDE film format popular among users all over the world.

Photographs taken using wide film (4.25 x 3.34 inch prints)

Fujifilm INSTAX WIDE 400: A Fresh Take on Instant Photography

Fujifilm INSTAX WIDE 400

Fujifilm has unveiled the latest addition to its INSTAX family – the INSTAX WIDE 400. This instant camera, a successor to the WIDE 300 released back in 2014, boasts a revamped design with a rounded aesthetic and a calming sage green color. While the lack of manual exposure controls has drawn some criticism, the WIDE 400 introduces a refreshing twist to the analog instant camera landscape, particularly appealing to those seeking a wider format for their instant photos.

Expanding Beyond Miniature Prints

Fujifilm positions the INSTAX WIDE 400 as an analog instant camera capable of producing wide-angle photographs. The key selling point lies in its compatibility with WIDE film, which is twice the size of mini film, offering a broader perspective for capturing landscapes, group shots, or simply framing more of the scene.

User-Friendly Design and Features

The WIDE 400 prioritizes ease of use. Simply turn the lens to the left to activate the camera, and capture wide-angle shots with a single shutter button. The addition of a self-timer function enables everyone to be in the frame without needing a separate timer, making it a fun option for capturing group photos.

New INSTAX WIDE 400

INSTAX: A Legacy of Innovation

The INSTAX concept dates back to 1998, and over the years, it’s evolved from purely analog instant cameras to digital hybrid instant cameras, encompassing smartphone photo printers and even palm-sized digital cameras. Fujifilm’s dedication to innovation has driven the INSTAX line to cater to an ever-expanding user base, from teens to adults.

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INSTAX Camera

Embrace the WIDE Film Format

Fujifilm emphasizes the advantages of WIDE film for capturing wider images, ideal for group shots and expansive landscapes. This format excels at capturing both the subject and the surrounding atmosphere, fostering a more immersive photographic experience. The wider frame provides more creative freedom, making WIDE film a favorite among photographers worldwide.

Here’s a table comparing the key features of INSTAX mini film and WIDE film:

Feature INSTAX mini film INSTAX WIDE film
Film Size 62 x 46 mm 86 x 62 mm
Print Size 2.4 x 1.8 inches 4.25 x 3.34 inches
Aspect Ratio 1:1.35 1:1.38
Typical Use Cases Portraits, close-ups, small scenes Landscapes, group shots, wider scenes

INSTAX Camera

A Fresh Perspective on Analog Photography

The INSTAX WIDE 400 represents a fresh take on the analog instant camera scene. While it might not offer the level of manual control sought by some enthusiasts, its user-friendly design, wider format, and focus on capturing special moments make it a compelling option for those who appreciate the tactile experience of instant photography and appreciate having more space to capture their memories in a wider perspective.

INSTAX Film

Exploring the Advantages of WIDE Film

Beyond the wider format, WIDE film offers a unique visual aesthetic that adds depth and dimension to your photographs. Here are some benefits:

  • Captures More of the Scene: WIDE film allows you to capture more of the surrounding environment, providing a greater sense of context and scale.
  • Ideal for Group Shots: The wider frame makes it easier to fit more people in the photo, perfect for capturing memories with friends and family.
  • Enhanced Composition: WIDE film gives you more room to experiment with composition and create visually interesting arrangements.
  • Landscapes and Architectural Shots: Capture the grandeur of landscapes or the intricate details of architectural structures with the wider perspective of WIDE film.

INSTAX WIDE Film

Examples of WIDE Film Photography

Here are some examples of photographs taken using WIDE film:

Photographs taken using wide film (4.25 x 3.34 inch prints)

Photographs taken using wide film (4.25 x 3.34 inch prints)

Photographs taken using wide film (4.25 x 3.34 inch prints)

Embrace the INSTAX WIDE 400

With its intuitive design, wider format, and ability to capture those special moments, the INSTAX WIDE 400 is a compelling addition to the analog instant camera landscape. Whether you’re a casual photographer or a seasoned enthusiast, the WIDE 400 offers a fresh perspective on instant photography, inviting you to explore the world with a wider view.

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