From Struggle to Success: The Story of Kat Dodd’s Multi-Million Dollar Toddler Cutlery Business

2024-02-06 11:14:44

KuSometimes parents don’t have time to sit with their children for a while. But parents are ready to buy anything for them. 43-year-old Kat Dodd’s business can be summed up as taking care of parents’ children. Dodd’s business, which started in 2013 with a loan of just 2000 pounds (regarding Rs. 2 lakhs), has now become a multi-million dollar business worldwide. What is Dodd’s business?

In an interview, Dodd said that as a mother who had to deal with her own children like any other woman, that’s where her business ambition started. Fatigue was his companion then. This made it difficult for the kids and me alike. It was while she was sitting that her daughter Olivia was noticed eating from a broken bowl. When she took the food, the bowl fell down and broke. Yet she ate from the same bowl. Dodd says this got him thinking and that’s how he got into the cutlery business (the business of spoons, forks, etc.).

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When he came up with a new business idea, his parents lent him money. So the business started in 2013. “We started with handles that were more suitable for children. Then we moved on to more compact and easier for children to handle.’ She said in her interview.

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Older daughter Olivia had 3-year-old twins Megan and Morgan, 2, when she started the business. “Having three toddlers in a situation like this is especially challenging,” she added. But today we ship products all over the world. Our biggest markets are the UK, Japan and Taiwan. They say they are growing at 300% year-on-year. Today, Dodi’s toddler cutlery business is worth £20 million. It has seen a growth of 150 percent globally and they have sold more than 1 million products worldwide. About 10,000 units are sold a day. This is a sale of £120,000.

Mom made a joke; After that, the daughter, who was in a ‘coma’ for five years, laughed!

Last Updated Feb 6, 2024, 4:44 PM IST
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