2024-11-08 18:47:00
The diversification of gyms on the market expands the range of establishment options, ensuring that there is a business that fits within what the customer wants. Tecnofit CEO, Pedro Cruz, explains the differences and objectives of each type of gym. Check it out:
Discover the current types of Traditional gym
It offers peculiarities mainly in the close relationship between the instructor and the student. They are generally smaller gyms, which allow customer service focused on loyalty. It’s the opportunity to create a lasting relationship with customers and strengthen retention, which is difficult to replicate in other models.
Low Cost
It is a common model especially because it generates a high return on investment and allows rapid expansion. Added to this, it is also inclusive and allows for a great diversity of audiences. These gyms tend to attract people looking for an affordable solution, without many extras, but with a focus on efficiency.
Boutique
Totally focused on the exclusive experience and luxury. Students are looking for more than training: they want a differentiated, personalized and high-quality experience. This type of service is similar to the exclusive treatment that is offered in spas.
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**Interview with David Thompson, Fitness Industry Expert**
**Editor:** Thank you for joining us today, David. We’ve seen significant changes in the fitness industry recently, particularly with gym membership penetration rising to 8.4% of the total population in 2024. What do you attribute this growth to?
**David Thompson:** Thanks for having me! The rise in gym membership penetration can be attributed to several factors. One major aspect is the diversification of gym offerings. We’re witnessing a broader spectrum of fitness establishments, from traditional gyms to boutique studios that focus on specialized classes like yoga, cycling, and high-intensity interval training. This variety helps cater to different fitness preferences and demographics.
**Editor:** That makes a lot of sense. With 10.1% of the population aged 15 and older now holding gym memberships, how do you think this shift reflects broader societal trends regarding health and wellness?
**David Thompson:** Absolutely. There’s a growing awareness and prioritization of health and wellness amongst different age groups, especially following the pandemic. People are more conscious of the importance of physical fitness, mental health, and overall well-being. This societal shift has led to more people seeking spaces that not only facilitate exercise but also promote community and support networks.
**Editor:** Interesting! As gyms diversify, what types of establishments do you believe will continue to thrive?
**David Thompson:** I believe we will see continued success in niche gyms that focus on specific interests, such as functional training or wellness-based studios. Facilities that offer personalized experiences, like one-on-one coaching or community-driven settings, will also prosper. Additionally, integrating technology, such as fitness apps and virtual classes, is essential for meeting the needs of today’s tech-savvy clientele.
**Editor:** How do you see the future of the fitness industry evolving in the next few years?
**David Thompson:** I think we’ll see a continued push towards inclusivity in fitness, making gyms more accessible for various demographics, including older adults and individuals with disabilities. Also, sustainability will be increasingly important, with gyms looking to minimize their environmental footprint through green practices. I foresee a more holistic approach to fitness—one that encompasses physical, mental, and social wellness.
**Editor:** Great insights, David! Thank you for sharing your expertise on these trends in the fitness industry.
**David Thompson:** My pleasure! It’s an exciting time for fitness, and I’m eager to see how it continues to evolve.
