2023-07-11 04:04:03
As a teenager, Maluma dreamed of either becoming Colombia’s best footballer or filling stadiums with his music. One of the two has come true. At 29, the singer is now one of the heavyweights of reggaeton. He is listened to by nearly 35 million listeners monthly on Spotify alone and is part of the quartet of genre stars alongside J Balvin, Bad Bunny and Nicky Jam. With the latter and The Chainsmokers, he has just released the single “Celular”, the clip of which is a hit on YouTube.
This is not the first to hit. In June 2023, the music video for “Hawaí”, a duet with The Weeknd, was his tenth video to cross the one billion view mark. “I thank God and the universe every day for giving me a song that allowed me to be known a little more all around the globe. Each new success allows me to realize new dreams. Today, with these billions of views, I’m already thinking regarding what’s next and what might still take my career to the next level. This is only the beginning”, had reacted Maluma in “Billboard”. The one who collaborated with Shakira (on “Chantaje” in 2016), Madonna (on “Medellin” in 2019) or Jennifer Lopez (on the soundtrack of the film “Marry Me” in 2022 in which he also played) and who has already released eight albums since “Magia” in 2012 is in any case sure of one thing: he will never drop his native language in his songs. “Spanish is a beautiful language and I’m proud of it. I am proud of my culture. I am proud of my country. My essence is to make music in Spanish”, he hammered.
However, this angel-faced fashion icon is not completely closed to outside influences. Just listen to his single “Coco Loco”. Throughout the piece, we hear a sample of Daft Punk and more precisely of the melody of the title “Veridis Quo”, which appeared on the robots’ album “Discovery” in 2001. Additional proof, if one more was needed , that Maluma and reggaeton in the broadest sense no longer know any borders.
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