This Friday, September 27, one of the most beloved stations in the Trujillo entity, UNICA 99.9 FM, celebrates its 19th anniversary, a radio space that, in addition to reaching the hearts and tastes of its audience, has demonstrated perseverance and professionalism in almost two decades of work.
Fermín Mejía, director of the radio, explained that this was born from a dream “after the establishment of Boconesa 107.3 FM, a station that filled a space in the community and in the state, little by little the need for another medium was created. with which we could cover the entire state and beyond, and this is how in September 2005 the creation of Única 99.9 FM based in the city of Valera materialized.
The station has its own characteristic style, popular with class, musical and informative and totally open to information from the community, where through its signal and live programs they express their problems seeking attention in the resolution of their needs.
Breaking boundaries
It is installed in the heart of the city of Valera in the state of Trujillo, the city with the greatest commercial importance in the state, completely covering it, as well as surrounding municipalities of the state, in addition to the upper part of the Trujillo municipality, some towns in the state of Mérida such as Timotes , Pueblo Llano and particular areas of the Eastern Coast of the Lake.
«We keep our audience always updated with the musical themes that are trending on the national and international music billboards and we play songs that later become hits thanks to the acceptance of our entire audience. We are committed to achieving greater interaction with our listeners every day through the direct participation of the public in our programs, using messaging, calls to the booth and social networks and in this sense, contests cannot be missing, because they are “a fundamental part of our programming and entertainment.”
In these 19 years, “the most important thing is to thank, firstly, God for allowing us to continue working on something that we are passionate about such as radio, secondly, to all our audience who reward us every day with their loyalty and harmony, we cannot fail to mention all the advertisers who have believed in us and who have relied on our platform for the growth of their brands, as well as all our staff who with mystique, effort and work have allowed us to reach to where we are and position ourselves as the preferred option.
The future
As for the challenges, beyond what it means today to keep a company running with all the ups and downs, we are left with the task of continuing to fight and evolve to offer a higher quality service that satisfies the needs of the company. increasingly demanding audience and public.
We still have a lot to do and improve and we are working to achieve it together with all our workers and our board of directors. It is no secret to anyone the power of penetration and coverage that the radio medium has in these times and especially in these regions, and now much more thanks to the power of globalization through the Internet and social networks.
We are, together with Boconesa 107.3 FM, a purely musical and informative radio group, linked to a large extent to the community we serve through our mobile phones in different interactive spaces such as opinion programs, variety programs, and newscasts, all of these with excellent levels of tuning. Today we remain the undisputed best option within the public’s preferences for each region we serve, which is why we do not hesitate to affirm that we are as our slogan says: The one that is heard the most.
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2024-09-27 20:29:15