2023-04-22 17:44:03
His reputation is well established. Sweet, low in alcohol and affordable, cider is nevertheless losing popularity with the French: -12% in sales last year compared to 2019, the reference year before Covid. Young people in particular seem to be turning away from it. “We are more beer, strong alcohol”, testifies one of them in a supermarket. The consequences on production are direct. The cider leader in France, Agrial, has announced that it is parting with 450 hectares of apple trees.
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