2024-03-14 18:02:59
The emblematic French brand Cacharel, present in multiple multi-brand channels and concept stores around the world, returns to Argentina. It does so through an alliance between the current owners and local investors of the firm. Alav SRL, Proprietor Of the brand Love and Home. The production plant will be located in General Pico, La Pampa. From there the new collections will go out to the entire country.
In dialogue with Ámbito, Uriel Sadrinas, managing partner of Equipment SRL, said that the brand once again chose Argentina because it offers a dynamic market with great potential, despite the economic challenges that the country is going through. “Despite the challenges, Argentina continues to be an important place for us. The recent change in Government may bring new policies and opportunities, and we are prepared to adapt and take advantage of them for the benefit of our company and the local economy.”
Journalist: What is the business strategy in Argentina?
Uriel Sadrinas: Our strategy focuses on maintaining a high level of production and international quality, while we adapt to the conditions of the Argentine market. We seek to establish strong relationships with local customers and expand our presence through a combination of traditional and digital sales channels.
Q: What was the investment made to establish yourself in Argentina?
U.S.: The investment was significant, but we prefer not to give numbers. If we want to clarify that we firmly believe in the potential of Argentina and in the long-term return that this investment will provide us.
Q: What will be the brand’s sales channels in Argentina?
U.S.: We plan to use a combination of direct distribution, wholesale partners and e-commerce platforms.
Q: Why did you choose La Pampa?
U.S.: It was due to its strategic location in the General Pico free zone, which provides us with significant logistical and economic benefits.
Q: What characteristics does the production plant have?
U.S.: Our plant in La Pampa has state-of-the-art European technology, its own solar energy generation and is designed to guarantee a high level of production and quality.
Q: What products are you going to manufacture in Argentina?
U.S.: Duvets, sheet sets, curtains, etc. All of high quality and under our flagship brands Love & Home and Cacharel.
Q: What is the current situation of the company at a global level?
U.S.: Globally, our company continues to grow and expand. We are committed to innovation and excellence in all aspects of our business, and continually seek opportunities to enter new markets and strengthen our position in existing ones.
Q: What changes have you noticed in the market since you left the country until today?
U.S.: Since our return to the Argentine market, we have observed significant changes in terms of consumer demand, competition and economic conditions. We are adapting our strategy and products to meet these new realities and remain competitive in the market.
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