2023-09-15 08:47:37
The DGCCRF continues to distribute injunctions concerning commercial practices not reported on social networks.
This Friday, the fraud repression (DGCCRF) published new injunctions concerning influencers, guilty of not having respected the rules concerning commercial practices. This time, it is Léna Guillou (537,000 subscribers on Instagram) and Léa Djadja (410,000 subscribers on Instagram) who were pinned.
“Any publication relating to a paid commercial partnership must make it possible to identify its nature and the person on whose behalf it is produced” recalls the DGCCRF on X (formerly Twitter).
Concerning Léa Guillou, made famous by reality TV, she is accused of having been “paid by commercial partners to promote their products or services in her publications” without the publications in question mentioning their commercial intention.
Concerning Léa Djadja, the DGCCRF mentions “rewards in the form of free products from commercial partners in order to promote their products in its publications”. Again, “the publications in question did not mention their commercial intent.”
Fraud enforcement has already cited 14 influencers for similar reasons. On August 10, she again called to order four French influencers, for various illegal practices: Amandine Pellissard (370,000 subscribers on Instagram), Mélanie ORL (777,000 subscribers), Fanny SNL (70,500 subscribers) and Feliccia Gul (488,000 subscribers ).
Thomas Leroy Journalist BFM Business
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