Franchise and partnership (Dunod “Commercial / Customer relationship”, 2023)

2023-05-16 22:00:00
Page 1 to 8: Start Pages | Page 9: François Doubin – Preface | Page 11 to 13: Michel Kahn – Introduction | Page 15: Michel Kahn – Presentation | Page 17 to 44: Michel Kahn – Chapter 1. An increasingly disrupted commercial panorama | Page 45 to 70: Michel Kahn – Chapter 2. Presentation and characteristics of the franchise | Page 71 to 85: Michel Kahn – Chapter 3. Presentation and characteristics of the partnership | Page 87 to 95: Michel Kahn – Chapter 4. Other forms of independent organized commerce | Page 97: Michel Kahn – Presentation | Page 99 to 148: Michel Kahn – Chapter 5. Launching the franchise: becoming a franchisor | Page 149 to 174: Michel Kahn – Chapter 6. Contract, instructions for use | Page 175 to 188: Michel Kahn – Chapter 7. Partnership: network launch and integration | Page 189 to 215: Michel Kahn – Chapter 8. Adopting other forms of organized commerce | Page 217: Michel Kahn – Presentation | Page 219 to 238: Michel Kahn – Chapter 9. Candidates’ expectations, strategies and action levers | Page 239 to 249: Michel Kahn – Chapter 10. Franchisee’s commitments | Page 251 to 289: Michel Kahn – Chapter 11. Selection and installation process | Page 291: Michel Kahn – Presentation | Page 293 to 327: Michel Kahn – Chapter 12. Funding, steering and development of the network | Page 329 to 346: Michel Kahn – Chapter 13. Animation and internal communication | Page 347 to 371: Michel Kahn – Chapter 14. Expansion and development | Page 373 to 389: Michel Kahn – Chapter 15. End of contract and leaving the network | Page 391 to 392: Michel Kahn – Conclusion | Page 393 to 394: Index | Page 395: Michel Kahn – Acknowledgments | Page 397 to 400: Ending pages.
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