2024-11-01 06:00:00
Extension of opening hours, creation of a single number to call business advisorsintensification of meetings with recruiters… With its France Travail Pro brand, launched on October 24, the public operator is pulling out all the stops to win back companies.
At the forefront of this battle, the 6,000 business advisors, now labeled France Travail Pro, are expected to carry out 200,000 prospecting or loyalty visits to employers in 2024, double the number last year. These visits are used to analyze the needs of recruiters and to offer in-house tools intended to unearth talent: immersion for the discovery of a profession, identification of hiring aids or even simulation recruitment method (MRS), to detect skills and initiate a recruitment or training process.
This riot of resources, supported by a major communications campaign, raises questions. Why deploy so much effort since, according to a France Travail survey, 87% of companies that use its services already say they are satisfied with them? Because on closer inspection, there are few of them doing so: 20% of companies with less than ten employees use France Travail, this rate rising to 67% for those with more than 200 employees, specifies the public operator. And this even though it offers free services.
Unfortunate experience
Certainly, SMEs and VSEs tend to rely more on their personal network to recruit. However, another qualitative and quantitative survey by SIA Partners carried out between February and March 2024 among business leaders and in the HR function revealed two flaws. On the one hand, many respondents are unaware of the existence of specialized business advisors and the services offered. On the other hand, they carry a “harsh judgment on the quality of sourcing”selon SIA Partners.
This judgment often stems from an unfortunate experience, like that experienced by this Burgundian industrialist who wishes to remain anonymous: “Last year, we retested their service because the temp agencies were unable to find enough truck drivers for us. France Travail offered to organize a meeting on our site and promised to send us nine candidates to meet our teams. Eventually, only one showed up and we never saw him again. » Result ? “We continue to favor temporary work or Leboncoin for employee or worker positions, because that’s where we find motivated people”continues the manager.
You have 46.07% of this article left to read. The rest is reserved for subscribers.
1730450208
#France #Travail #seeks #attractive #recruiters
**Interview with Jean Moreau, Director of France Travail Pro**
**Interviewer**: Good morning, Jean. Thank you for joining us today to discuss the recent initiatives by France Travail Pro.
**Jean Moreau**: Good morning! It’s a pleasure to be here.
**Interviewer**: The launch of France Travail Pro has certainly generated a buzz. Can you share what prompted this initiative?
**Jean Moreau**: Absolutely. The main goal of France Travail Pro is to bridge the gap between small and medium-sized enterprises (SMEs) and our services. While we found high satisfaction rates among larger companies, we noticed that a significant number of smaller businesses were not utilizing our offerings. Our aim is to enhance awareness and improve access to our resources.
**Interviewer**: You mentioned some impressive targets for 2024, including 200,000 visits to employers. What exactly will these business advisors be doing during their visits?
**Jean Moreau**: The visits will focus on understanding the unique needs of each company. Our advisors will offer tailored solutions, such as practical immersion experiences, which allow potential hires to discover different professions firsthand. We also provide tools to identify hiring aids and assist with recruitment simulations to better match candidates with job requirements.
**Interviewer**: Interesting approach! Why do you believe there is such a disconnect between service satisfaction and usage, particularly among smaller businesses?
**Jean Moreau**: One key factor is awareness. Many small business owners simply don’t know that our specialized advisors exist or what services we offer. Additionally, we’ve identified some concerns regarding the perceived quality of candidate sourcing. These insights are guiding our efforts to enhance the way we communicate and deliver services.
**Interviewer**: You’re implementing a major communications campaign. What are your strategies for reaching these smaller businesses?
**Jean Moreau**: Our campaign will use various channels, from social media to partnerships with local business organizations. By raising awareness and demonstrating the value of our free services, we hope to build trust and encourage more SMEs to engage with us.
**Interviewer**: Thank you, Jean. It seems like a critical time for France Travail Pro as you work to connect more effectively with businesses across France.
**Jean Moreau**: Thank you for having me. We’re excited about the future and committed to supporting companies in finding the right talent.
