2023-11-16 07:30:00
C’It’s time to take stock of the start of the school year for French radios. Like primary school students who have grade level assessments, they were measured in September and October by the Médiamétrie institute. This year, radio stations have been very lively in the transfer market, the media “mercato”.
Under the leadership of its director, Adèle Van Reeth, the leader France Inter has overhauled its mornings and followingnoons. Number three on the podium, France Info has recruited Jérôme Chapuis to support Salhia Brakhlia and succeed Marc Fauvelle, who left to head the editorial staff of France Inter.
Still in the red on the financial side, Europe 1, in the process of being absorbed by the Bolloré family’s Vivendi group, took out the checkbook to enlist the services of Pascal Praud, the CNews journalist, and Sophie Davant, historic figure of France Télévisions.
For what results? According to the EAR ranking published Thursday, November 16, France Inter continues its path well ahead. Public radio has its best return with just under 7 million listeners. Its cumulative audience increases to 12.5% (+ 0.2 points) and its audience share – the benchmark criterion for negotiating the price of spots – to 13.7% (also + 0.2 points) .
Driven by current events, notably the war between Israel and Hamas, Nicolas Demorand and Léa Salamé’s morning show attracts many followers. Now conducted by Sonia Devillers, the 7:50 a.m. interview is a success, as is the “extra” morning segment which continues until 10 a.m. The only downside in Adèle Van Reeth’s choices is that the audience for the show by the female trio Marie Misset, Maïa Mazaurette and Marine Baousson is falling compared to that of the comedian Charline Vanhoenacker’s band, now scheduled on weekends. -end.
We have felt it for several months: RTL is falling well behind Inter and is dropping out. The M6 group station fell very sharply, to 9.4% in audience (-0.5 point) and especially in audience share, an essential criterion for it, to 12% (-0.9 point). It will have to agree to overhaul its grid more thoroughly in the future and see how to stand out even more from the leader. Driven in particular by the Rugby World Cup and the good performance of its sports broadcasts between 3 p.m. and midnight, RMC is gaining in audience share (6%, + 0.2 points), remaining stable in cumulative audience, at 5, 8%.
Europe 1 is going back up the slope
Radio media attracts fewer listeners with teleworking, fewer car journeys between home and work and the variety of streaming audio offerings. There are only 38.1 million faithful turning on their stations, or 1.2 million fewer than at the start of the 2022 school year, 1.3 million fewer than in 2021 and 1.6 million fewer than in 2020.
In this shrinking market, “decrescendo” as Lomepal would say, the small rebound of Europe 1 is all the more significant: following numerous seasons of decline, the station regains 0.1 point in audience (3.8%) and 0.2 points in market share (3.3%).
READ ALSO Davant and Praud on Europe 1, Ruquier on BFMTV… All the new features for back-to-school TV and radioPascal Praud and you, between 11 a.m. and 1 p.m., works well. “The hardest part is behind us,” a radio executive wants to believe. Will it nevertheless be able to bounce back even further and rely on the power of Canal+-CNews, which belongs to Vivendi?
Not so much, because Europe 1 has committed to the regulator (Arcom) not to offer programs co-broadcast with these media for more than two hours fifteen per day, included. It is the reshuffle of Dimitri Pavlenko’s morning show which might boost the audiences, with the arrival of a star. But beware of casting errors! In the past, Nikos Aliagas’ morning experience was a flop.
France Info driven by current events
With 5 million listeners, France Info is benefiting, like France Inter, from the renewed news. The public station Info has a cumulative audience of 9% (+0.3 points) and an audience share up very slightly, to 4.8%. The morning news from Jérôme Chapuis is taking well. “It’s a huge satisfaction,” says the radio director, Jean-Philippe Baille. The results of our 7 a.m. to 10 a.m. are very good, with 2.8 million listeners per day and 200,000 more in one year. » A guarantee of “reliability” from France Info, according to him.
Music companies, which face competition from Spotify, Deezer and Apple Music, are moving forward in a dispersed manner. NRJ, the first, saw its audience remain stable (7.9%). Second among musicals thanks to rap, Skyrock is progressing significantly (6.2% audience, an increase of 0.4 points), ahead of Nostalgie, also growing (6% audience, + 0.4 points). Followed by France Bleu (cumulative audience of 4.5%, down 0.6 points), RTL2 (3.8%, -0.1 point), France Culture (which climbs to 3.3%), Chérie FM ( 3.1%, up slightly).
The two musicals of the Lagardère group have had a poor start to the year: RFM, with an audience of 2.9% (-0.2 points), and Europe 2, with 2.3% (-0.3 points). Public radio France Musique wins the classics game with 1.9% cumulative audience (+0.3 points), claiming just over 1 million listeners each day, ahead of Radio Classique, owned by LVMH and Bernard Arnault , at 1.8% cumulative audience (stable). FIP is growing at 1.2%. Note that the audience of Rire et Chansons is doing well (2.3%), while that of the Indés Radios group loses 0.4 points to 13.1%.
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