2024-02-09 16:20:36
The HUGO label becomes a partner of the Visa Cash App RB (VCARB) Formula One Team from this season. HUGO becomes the team’s official clothing partner, an unprecedented opportunity for the brand to capitalize on the global appeal of F1.
With the ambition to be the premium brand of choice for the new connected generation and actor of change, HUGO – in partnership with VCARB – encourages individuals to free themselves from conventions, to adopt the disruptive spirit and audacity that characterize both brands.
From the start of the 2024 F1 season which starts on March 2 in Bahrain, the HUGO logo will appear on the cars, the drivers’ overalls and on the clothing of the VCARB team. The partnership will continue beyond the circuit with boldly styled capsule collections including performance pieces and more casual pieces for fans. Additionally, HUGO will design and develop looks for the VCARB team, including formal wear for drivers Daniel Ricciardo and Yuki Tsunoda, as well as a range of high-performance racing and travel clothing for the entire team .
HUGO-designed runningwear, featuring a vibrant graphic logo and Red Bull’s iconic metallic bull logo, features water-repellent softshell jackets, t-shirts and lightweight stretch pants, all made from technical materials suitable for the track. The teams’ official travel outfits are defined by their sober and casual style. These essentials follow the HUGO codes.
HUGO’s entry into the world of F1 kicked off with a bang at an event hosted by Visa Cash App in Las Vegas on February 8, unveiling both the new car and team clothing emblazoned with the HUGO logo .
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