As a 14-year-old, Lechner started Freebeebox, which became New Fluence in 2021. The company automates the execution of micro-influencer marketing campaigns.
The start-up recently generated almost seven-figure operating profit (EBIT) with 50 employees. According to industry circles, the purchase price should be around 5 million euros. New Fluence’s customers include clients such as Coca-Cola, Beiersdorf, C&A and Waterdrop. Lechner and Pollak will remain on board at New Fluence even after the company is sold and will take care of further international growth.
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**Interview with Lechner, Co-Founder of New Fluence**
**Interviewer:** Thank you for joining us today, Lechner. It’s exciting to have you here to talk about New Fluence and its recent developments. Can you start by telling us about the journey of Freebeebox to becoming New Fluence?
**Lechner:** Absolutely! I started Freebeebox when I was just 14, and it was all about harnessing the power of micro-influencers in marketing. Over the years, we evolved and rebranded as New Fluence in 2021 to better reflect our mission and the services we offer.
**Interviewer:** It sounds like a remarkable journey! Can you share more about the services New Fluence provides and what sets it apart from other marketing companies?
**Lechner:** Sure! We specialize in automating micro-influencer marketing campaigns, which is a game changer for brands looking to engage authentically with their audiences. Our platform intelligently matches brands with the right micro-influencers to boost visibility and engagement without the overheads of traditional marketing. This efficiency is really what sets us apart.
**Interviewer:** Impressive! Recently, New Fluence generated an almost seven-figure operating profit and has secured major clients like Coca-Cola and Beiersdorf. How do you feel about this growth?
**Lechner:** It’s incredibly rewarding to see our hard work pay off! The growth and success validate our approach and the demand for automated influencer marketing. Our team has poured their passion into this project, and it’s uplifting to have the trust of such established brands.
**Interviewer:** Now, there’s been talk about New Fluence being sold. Could you shed some light on that?
**Lechner:** Yes, we are in discussions for a potential sale with an estimated price around 5 million euros. However, it’s important to note that both Pollak and I will remain involved with New Fluence post-sale. We’re excited about the future and are committed to steering the team towards even greater success.
**Interviewer:** That’s good to hear! Given your experience, what advice would you give to young entrepreneurs looking to make their mark?
**Lechner:** I’d say, don’t be afraid to pursue your passion and take risks. It’s essential to stay adaptable and learn from every experience. Surround yourself with a strong team, as collaboration is key to innovation and growth.
**Interviewer:** Great advice, Lechner! Thank you for your time today, and we wish you and New Fluence continued success in the future.
**Lechner:** Thank you! It’s been a pleasure discussing our journey.
