2023-09-16 13:04:31
par Jennifer Mertens
published on Saturday September 16, 2023 at 3:04 p.m. •
5 min reading
As the electric car market continues to see new players appear, the arguments for standing out among consumers are evolving. Exit autonomy and make way for technologies.
Why is this important?
Obviously, the arrival of a new type of battery which will offer gargantuan autonomy and which will drastically reduce the price of electric cars is not for tomorrow. Improvements that might truly be a game-changer in the electric car market. But until that happens, manufacturers are banking on somewhat secondary aspects to attract consumers.
News : tech giants were present in large numbers at the Frankfurt Motor Show, the IAA, one of the largest in the world, all last week.
These include Amazon, Qualcomm and Samsung. A presence which only underlines how technologies now hold a crucial place in the strategy of automobile manufacturers who want to develop, especially in the Chinese market.
“It’s not just an intro
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