2023-10-30 16:56:07
The Authentic Brands Group (Authentic) and the global online fashion and lifestyle retailer SHEIN have a long-term cooperation for the brand Forever 21 announced. As a global brand development, marketing and entertainment platform, Authentic will partner with SHEIN to promote the Forever 21 x SHEIN brand. SHEIN is pleased to acquire the brand rights for Forever 21’s most significant lifestyle and fashion categories for women’s and men’s wear.
Forever 21 x SHEIN Collection
As part of the existing partnership, SHEIN will offer a variety of Clothing and accessories from Forever 21 design, produce and market. This includes, among other things, articles from the categories Sportswear, activewear and swimwear. The line, co-branded Forever 21 x SHEIN, will leverage SHEIN’s leading on-demand production model. The exclusive articles of the Forever 21 x SHEIN Collection are available now on SHEIN websites in the US, some European countries and Australia. The Forever 21 and SHEIN collaboration is now available on shein.com and other SHEIN-branded retail and digital channels.
The two brands are poised to usher in a new era of digital access by combining their respective strengths and resources. Earlier this month, SHEIN held its first pop-up at a Forever 21 in the Ontario Mills mall, which was attended by more than 7,000 guests.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform with a collection of over 50 iconic and internationally known lifestyle, entertainment and media brands. Authentic is headquartered in New York City and has offices worldwide. Authentic’s brands are loved globally and generate an impressive annual retail sales of over $29 billion.
Zum Markenportfolio von Authentic gehören Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® und Thomasville®.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded clothing and products from a global network of producers and sellers at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to everyone. Shein promotes the future viability of the fashion industry through its industry-leading and demand-optimized (on-demand) production methods.
Author: fsb – Photo: fsb
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