2023-11-10 13:17:26
Ford will be Warner Music’s Official Mobility Partner at the 2023 Latin Grammys, which will be held next week in Seville.
This is the second collaboration between these two American icons, experts in moving and connecting people, whose first chapter took place last May in Madrid at the 40th anniversary party of the emblematic DRO record label.
Throughout the week of the Latin Grammy™ 2023, Ford will provide Warner Music with the fleet of vehicles that will transport the brand’s artists and guests both to the awards gala, on Thursday the 16th, and during the days leading up to it. , to the exclusive space on the banks of the Guadalquivir that Warner Music has created as a meeting point and creative hub for the record company’s musicians.
Between parties, concerts and collaborations, musicians and guests at the Warner space will be able to get up close and personal with various Ford models. Like the new Ford Pro Tourneo Custom, a multi-activity vehicle that offers nine configurable seats and is equipped with endless technologies that facilitate both professional and personal use. The new Tourneo Custom fits like a glove into the touring philosophy of the bands, who travel hundreds of kilometers during their tours.
Also starring during this great musical event, which is coming out of the United States for the first time in its history, will be the new 100% electric Ford Explorer, which will be on display at Casa Warner. Ford’s new midsize crossover, which goes on sale in 2024, ushers in a new generation of iconic adventure-ready electric vehicles.
In addition to the aforementioned models, attendees at the Warner Music space in Seville will have at their disposal several of Ford’s most American-flavored icons on wheels, such as the Mustang, the Bronco or the new Ranger Raptor, in their different versions.
In the words of Jesús Alonso, President and CEO of Ford Iberia, “It is a privilege to be present at the multiple activities and events of Warner Music Spain during the celebration of the Latin Grammy™ 2023, even more so as it is the first time that these awards are presented in Spain.
Warner’s space on the banks of the Guadalquivir is spectacular and new features such as the Tourneo Custom, which will excite artists during their tours and concerts, are the ideal transportation for bands and singers. We are two companies with American roots but 100% Spanish genetics, so we feel at home celebrating Latin culture in a city as musically magnificent as Seville.”
1699695292
#Ford #official #mobility #sponsor #Warner #Music #Latin #Grammys
