The results of the 2022 Thailand Initial Quality Study conducted by J.D. Power (JD Power 2022 Thailand Initial Quality StudySM (IQS) in collaboration with NielsenIQ) revealed today that There are quite a number of car owners who report problems with engine noise that is too loud.
New vehicle quality is measured by the number of problems per 100 new vehicle (PP100) in the first 1 to 6 months of ownership, with the lower the PP100 score, the higher the quality of the model. The industry average score in 2022 was 130 PP100 from 147 PP100 in 2021, with the majority of issues found to be design problems (71 PP100) rather than manufacturing errors (55 PP100).
“External noise problems Driving experience and car interior There are still reports that keep coming in. At Nielsen IQ, said, “Customers mention wind noise problems. vibration from the road and noise inside the car create an unsatisfactory experience during driving Which car manufacturers should take into account those problems in the design and production process even more. This is because the fewer these problems are encountered by customers, the more drivers will recommend and tell their family and friends.
The top 3 problems were excessive wind noise (10.0 PP100), weak radio waves (5.8 PP100), and slow cooling air conditioners (5.7 PP100), reported last year. Minor design issues were found that were quickly fixed. This has led to fewer problems with insufficient power outlets and USB charging ports (2.6 PP100, down from 5.5 PP100) and static floor mats (1.6 PP100, down from 3.4 PP100).
Additional key facts from the 2022 survey:
• The most reported problems were the exterior design: The exterior was the most problematic (24.4 PP100), while the engine was the least problematic (9.6 PP100). -0.9 PP100)
• Different lifestyles reflected the most common problems: Large SUV owners cited slow air-conditioning (8.2 PP100) and difficulty folding the rear seats (8.1 PP100). Single-chase pick-ups often receive driving reports (9.0 PP100).
• Experienced owners are more likely to mention negative issues than novice owners: Experienced owners tend to have more driving problems than novice owners (24.4 PP100 vs. 16.9 PP100, respectively). problems with vehicle performance They tend to come from experienced car owners rather than new car owners (6.8 PP100 vs. 3.9 PP100, respectively).
Results from the highest ranking study
• Nissan Almera ranks highest in the compact car segment (134 PP100).
• Mazda2 ranks highest in the entry midsize segment (125 PP100).
• Honda HR-V E:HEV ranks highest in the small SUV segment (117 PP100).
• Toyota Fortuner ranks highest in the large SUV segment (125 PP100).
• Ford Ranger Hi-Rider X-Cab ranks highest in the pickup extended range (122 PP100).
• Mitsubishi Triton Plus D-Cab ranks highest in the pickup truck segment (122 PP100).
This study examines two main problem groups faced by new-vehicle owners: design problems; and a group of problems caused by production errors This study examined various problems. which covers a total of 8 categories: car exterior problems; Problems from driving experience; Feature/control/display issues; problems from seat cushions; audio/communication/entertainment/navigation system problems; Problems with heating/ventilation/cooling systems; problems in the passenger compartment and engine/gearbox problems
The Thailand New Car Quality Study (IQS) 2022 assessed the responses of 5,419 new-vehicle owners who purchased a vehicle between November 2021 and August 2022, who owned passenger cars, pickup trucks and cars. A total of 77 models of all 11 brands of multi-purpose vehicles were collected during the month of May. Until September 2022
J.D. Power is the world’s leading provider of consumer behavioral knowledge. Consulting service and data analysis As a pioneer in the use of big data Artificial Intelligence (AI) and Algorithmic Modeling To understand consumer behavior, J.D. Power has been providing data on how customers interact with brands and products for over 50 years. Ver offers guidance on strategic planning relevant to customers. J.D. Power has offices in North America, Europe and Asia Pacific.
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