Apple celebrates the Chinese New Year as it should in China with limited edition AirPods Pro.
Apple has had a lot of difficulty, lately, in manufacturing its devices in China currently, mainly because of the Covid-19. This explains why the Cupertino company places factories in countries like Vietnam or India. But China remains a very important market for sales of the apple brand. In 2022, for example, theiPhone accounted for 25% of the smartphone market in the country. So the American giant is doing what it takes to please this audience. Today it goes through a special pair of AirPods Pro.
Apple celebrates the Chinese New Year as it should in China
To celebrate the Chinese New Year as it should be, Apple has just announced a limited edition ofAirPods Pro, accessories that will only be sold in China, Taiwan, Hong Kong and Macau. The Chinese New Year starts on January 22 and it will be the Year of the Rabbit. Given the huge cultural impact of the Chinese New Year on Chinese society, Apple made the decision to create rabbit-themed AirPods Pro.
Thus, these very special AirPods Pro offer a charging case with an engraved rabbit. A pattern that will also be present on the box of the device. And better yet, the apple brand will not sell this limited edition more expensive than the normal version.
With limited edition AirPods Pro
In addition to its “custom” AirPods Pro, Apple also announced several offers for the Chinese market. Among these, a discount of 1,000 yuan (regarding 135 €) on certain Apple products sold between December 30, 2022 and January 2, 2023. Among the products concerned by this discount, we might mention the iPhone 13, the iPhone 13 Mini, iPad Air, iPad Mini, MacBook Air, the MacBook Pro, and the second and third generation AirPods Pro. In addition, the apple brand has also announced that it will sell a limited edition variant of the Chinese New Year case during this period.