Sony’s deal to buy Bungie, the creator of the popular Halo game, follows Microsoft’s announcement of a historic $69 billion agreement to acquire the hugely successful Activision Blizzard, the innovative Call of Duty, which will enhance its presence in the gaming field. the video.
Sony will continue to “operate independently” of Sony Interactive Entertainment, the Japanese group’s video game company, according to the statement. “It’s an important step in our strategy to reach a much wider audience,” Sony Interactive Entertainment president Jim Ryan said of the deal.
Ironically, Bungie’s headquarters is located near Microsoft’s headquarters in Washington state, and its Halo game franchise is among the video games that contributed to the spread of Microsoft’s Xbox. Since its founding in early 1991, Bungy has created games that can be played on the competing PlayStation and Xbox, as well as on computers running Microsoft Windows programs.The sector is booming, and the video game company Take-Toe has announced A deal in January to acquire Farmville game creator Zynga for $12.7 billion.