2023-09-13 12:48:13
Too fatty or too sweet compared to the nutritional recommendations of the World Health Organization: 9 products out of 10 should not be the subject of marketing targeting the youngest, denounces the Foodwatch association in a survey published this Wednesday. The non-governmental consumer defense organization, which screened 228 children’s drinks and foods, denounces a “junk food marketing” and asks for supervision of these “deleterious practices”.
Coca-Cola, Ferrero, Kellog’s and even Nestlé… The association also lists several examples of marketing campaigns which it considers problematic: the participation of the rapper Jul in a video advertisement for the soda Oasis, the creation of a Coke can -Cola in partnership with the singer Rosalia or the brioche brand Pitch which is developing podcasts for children.
THE colored packaging and with games, toys inside the packages or commercial operations to win seats for amusement parks are also part of the “marketing to children” denounced by Foodwatch.
Strategies bordering on manipulation
According to Audrey Morice, foodwatch France campaign manager, “junk food giants do not hesitate to develop strategies that border on manipulation. It is totally immoral and irresponsible when we see the consequences of junk food on the health of young people.” In France, one in six children between 6 and 17 years old is overweight or obese.
Foodwatch asks authorities to impose rules on the food giants. “The marketing of products that are too fatty, too sweet, too salty, intended for children should only be authorized for foods that meet the nutritional criteria of the WHO model,” insists the association.
Opinion shared by Professor Boris Hansel, nutritionist and head of the Nutrition Prevention unit at Bichat hospital, guest of franceinfo this Wednesday. “You just have to turn on your television, look on the Internet or at food packaging, to realize that there is aggressive marketing,” he believes. “It’s obvious that it works, otherwise they [les industriels] wouldn’t do it. But the problem is simple: we do not regulate, we do not control even though we know the consequences of this type of diet. We have regulated tobacco, we have regulated alcohol, when will there be clear and clear regulation on food marketing for all these ultra-processed products?”
To date, 23 food giants (Burger-King, Danone, Coca-Cola, Unilever) have committed to no longer to children under 13, except for products that respect their own nutritional criteria. Criteria that are much less severe than the recommendations of the World Health Organization.
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