Is Toast Hawaii sexist?
Star chef Jamie Oliver recently had his recipes checked for political correctness. The historian Gunther Hirschfelder on the wokeness at the wok – and on the emotionality of food.
“Inauthentic”, “copied” – chefs and cookbook authors like Jamie Oliver are increasingly experiencing shitstorms because of their recipes and are accused of cultural appropriation.
Photo: Archyde.com
Mr. Hirschfelder, I would like to talk about recipes and political correctness, which are playing an increasingly important role in the kitchen.
I warn you, this is a fashionable subject and a complicated one at that.
Jamie Oliver has just become the world’s first chef to declare that he has his recipes in cookbooks checked by cultural appropriation specialists before they are published. Is this a good idea?
If I were Jamie Oliver I would absolutely do that, after all he makes a living from selling millions of cookbooks. With a team of consultants for political correctness, he automatically places himself on the side of the “right ones”, which is great from a marketing perspective. However, I am unsure whether he is doing such a service to democracy.