Is this enough to convince consumers? We’ll let you be the judge. But still, Samsung’s obsession with the iPhone seems to reveal a lack of confidence in its foldable range. Almost alone on the market (with a few exceptions, less popular), the brand has a hard time justifying the interest of the foldable. Admittedly, the internal screen of the Galaxy Fold is larger, and the Galaxy Flip offers a rather successful look, but on a daily basis, is that enough?
Not really, according to the latest figures released by analysts from Display Supply Chain Consultants. “If we look at the regional segmentation, it becomes quite clear that the US market was a problem for Samsung in the fourth quarter of 2022 and this happened right following the launch of the iPhone 14 Pro with its improved cameras and the Dynamic Island. While the US accounted for a 29% share of Samsung’s foldable smartphone production in 2021 and a 29% share in Q3 22, it dropped to just 7% in Q2 22” explains the report.
We understand better why Samsung continues its attacks. This is not the only attack on Apple this month. Another advertisement, American this time, is devoted to the “switch” from Apple to Samsung. The South Korean company plays on the expression “On the fence”, which can be translated as “on the fence” and which means “to be undecided”, with a consumer literally sitting on a fence. It’s not very thin, but it’s still more developed than the ola.