Ekland Marketing Company, Inc. (EmcoCal) presents at the German trade fair Fruit Logistica 2023 a variety of premium strawberry very different from what the market has accustomed us to. It’s regarding the variedad Florida Pearl® Brand FL 16 78 109a white strawberry dotted with red seeds.
The Florida Pearl® brand white strawberry variety managed by Ekland Marketing Company, Inc. (EMCO CAL).
This new strawberry variety was unveiled at the International Congress of Red Fruits of Huelva in the month of June and was also present at the Fruit Attraction holidays in Madrid last October. At this time of year, Christmas, Florida Pearl® it becomes an excellent Christmas gift to accompany the tables of the holidays, as an edible gift.
For the next edition of Fruit Logistica, from April 5 to 7the researcher at the University of Florida and head of crops for EmcoCal, Vance Whitaker points out that it is a fruit of “delicious tropical flavor, with a slight taste and aroma of pineapple” and has an attractive conical shape.
the plant enters in production between 50 and 60 days following having been planted in the ground, it usually has fruit between the months of November and June. Like most EmcoCal varieties, it is very productive, with a yield of more than a kilo per plant, and is characterized by an excellent shelf life.
The Florida Pearl® brand white strawberry variety managed by Ekland Marketing Company, Inc. (EMCO CAL).
Due to both its flavor and its pinkish white appearance, it is an inspiration for the great chefs of the moment, who take advantage of its qualities to prepare very creative dishes.
The variety of Florida Pearl® brand white strawberry managed by Ekland Marketing Company, Inc. (EMCO CAL) is grown in the Huelva provincealthough it is not a variety more than those that grow in Huelva’s fields. EMCO CAL brings it to the market as a premium product, unique and of the highest quality.
during the past strawberry agricultural campaign five producers in the province of Huelva have already cultivated this variety of white strawberry, as a trial. This fruit has been sold in the market on a small scale, it has even been possible to acquire it in the market of Carmen de Huelva capital. It has been very well accepted by consumers.
In this campaign the brand Florida Pearl® makes a leap in the market to occupy a premium space, for the consumer with high purchasing power. A small number of producers are in charge of carefully cultivating this fruit. It will be a premium variety with a very limited supply.
Florida Pearl® is marketed under an official brand and a specific formata designer box to dress this product with special characteristics, as an accompaniment to its visual appearance, very different from the reddish tones of the traditional strawberry.
Producer partners
The Florida Pearl® brand white strawberry variety managed by Ekland Marketing Company, Inc. (EMCO CAL).
Florida Pearl® brand partners follow very strict quality guidelines to ensure that only the best fruit reaches the market, with parameters that go beyond a top quality fruit.
Florida Pearl® is part of the University of Florida variety improvement programmanaged worldwide by Ekland Marketing Company, Inc. (EMCO CAL).
It is characterized as a very early variety with a short day, with a very peculiar looking fruit, white outside and inside, medium size and conical. Its unique appearance is accompanied by its extraordinary organoleptic qualities. Tasting tests have defined its flavor in a range that moves between apricot, pineapple and peach.