Just as soccer has its Leo Messi or Cristiano Ronaldo, basketball its Michael Jordan or LeBron James, golf has Tiger Woods and Jon Rahm. But what do these last two have in common? That every time they have an official PGA Tour match it’s easy to see them in West Palm Beach with their bags. The reason is that this area of Florida, three hours from Miami by car or even less on the Brightline, was nicknamed Florida’s Golf Capital for the first time it opens to the search for luxury tourists arriving from Latin America.
The area is under a circuit called The Palm Beaches, a collection of 39 cities and towns commonly called “The beaches of palm trees”, that besides has 160 of the best coursesincluding PGA Tour officials.
Florida, and specifically West Palm Beach, is behind Latino golfers. According to The Golf Market, only in 2022, when looking at the region, those who spent the most were Brazilians and Colombians, with an amount per game greater than US$5,000.
That is to say, the profile of travelers from these two countries each time they seek 18 holes per day can be almost $25 million. For that reason, The Palm Beaches launched their US$7,000 weekend packages that create around the foreign tourist a tour of the best fields, fully assisted, with a bag and the opportunity to end the day in museums and restaurants.
The packages include tickets that are between $2 million and up to $5 million. Your stop and accommodation will be at the PGA National Resort, which can have rooms from US$300 to US$3,000 depending on the season.same rooms as the famous photo of Tiger Woods greeting golfers in his pajamas in the morning at the 2019 PGA Florida.
Behind the PGA National Resort talk regarding luxury. “Here always the standard and golf is never considered just a game. Together, the two create an enviable lifestyle in an environment that encompasses the best Florida has to offer..
Anchored by six championship golf courses, we feature a world-class destination wellness center, state-of-the-art racquet and sports club, and an exclusive membership club, all in the heart of a luxurious resort community”said Brett Laiken, vice president of Visit Florida.
Tourism beyond golf
For another type of profile, the area also has some of the most luxurious hotels on the Best’s Luxury Hotels tour in 2022. This is the famous The Brakers Palm Beach, another resort that maintains the colonial architecture when the Spanish arrived in this area of Florida, its finishes maintain period artistic pieces, without counting on the Tesla that there is for each of the guests with a driver in case you need to leave the area. The Brakers also has 36 holes of golf, including the Ocean Course and the Rees Jones Championship Course at Breakers West.others from the PGA, as well as access to the West Palm Beach boutique corridor.
The area is quiet for its nightlife, it is not a district dedicated to partying but to resting, in fact that is why the tour of museums such as the Norton Museum of Art with some samples of Federico Uribe, is more famous. and is a headquarters space for the sale of Sotheby’s.
Similarly, well known in the area of The Brakers and the PGA National Resort is the Flager Museum, an ode to the eccentricities of 19th century tankers. Whitehall, home to the Flagler Museum, was built in 1902 for Henry Flagler, co-founder of Standard Oil, and his third wife, Mary Lily Kenan. Designed by John Carrere and Thomas Hastings in the Beaux-Arts architectural styleWhitehall was meant to rival the mansions in Newport, Rhode Island.
When Florida talks regarding the $7,000 luxury tour, it is then an estimated combination of tickets, a perfect accommodation for any golfer and tours to places of interest.
*Invited by Visit Florida.
