2023-10-20 13:12:44
Flora, the hygiene and cleaning industry that owns brands such as Minuano, BRISA, Francis and Neutrox, has just acquired a new distribution center with 6 thousand square meters in the Northeast region, in Maceió (AL), which will have 8 docks and storage capacity Bring together more than 4,000 pallet positions. This investment complements the company’s movement in the region which, at the beginning of the year, opened a factory – also in Maceió – focused on the production of domestic cleaning items for the Minuano and BRISA brands.
With the new unit, the company now has spaces in key regions to distribute its portfolio across the country, as it maintains other DCs in Goiás, Santa Catarina, Minas Gerais and São Paulo. “These are strategic regions that give us a competitive advantage, with more balanced logistics costs and faster arrival at points of sale in each region”, explains Samir Jarrouj, Business Director of Flora’s Home Care Unit.
In 2022, the company had revenue of approximately 2.2 billion and its brands were delivered to more than 1,700 points of sale in 1,130 cities across Brazil. More than 28 million boxes were transported and taken to Brazilian consumers.
Flora has more than 2,400 employees and has a portfolio of more than 300 products, with the new plant and the new Distribution Center in Alagoas, it will now have five distribution centers, four factories, operational headquarters and innovation center in Sao Paulo. “With the strength of the home care market, we saw the opportunity to expand Flora’s presence in the homes of consumers in the Northeast where increased production, storage/logistics are fundamental to this business expansion plan. For 2023, we foresee an even greater and better distribution across the five regions of the country”, reiterates Samir Jarrouj.
About Flora
Flora has been operating in the Brazilian market for more than four decades in the Cosmetics, Perfumery, Personal Hygiene and Home Cleaning segments with relevant brands that are much loved by consumers, such as Minuano, Francis, Neutrox, Albany and OX Cosméticos. It has industrial units in Alagoas, Goiás and Santa Catarina and distribution centers in Alagoas, Goiás, Santa Catarina, Minas Gerais and São Paulo. Its products are on shelves across the country and have the common purpose of helping each person take better care of themselves.
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