Now it is clear that the burger chain Five Guys will open its first restaurant in the middle of Stockholm’s city. Fastighetsvärlden can tell you that it is opening in Fifth Hötorgskrapan at Sergels Torg 12 in AMF’s property Stigbygeln 5.
A little less than a year ago, in November 2023, the American burger chain Five Guys announced that they planned to enter the Swedish market and in an interview with Fastighetsvärlden in February, the company’s CEO Mohammed Taoussi told about the chain’s plans for Sweden. At that time, they worked hard to secure supply chains but also to secure the company’s first premises. Now they have secured that premises in the fifth Hötorgshuset.
– 5th Hötorgshuset is an optimal place to start Five Guys’ Swedish and Nordic journey. It is a strategically located hub with a high throughput of both local residents and international visitors. Here, guests will be offered the full Five Guys experience with high-quality hamburgers using fresh ingredients, says Mohammed Taoussi, CEO of Five Guys Scandinavia.
In the premises that Five Guys will now move into, there used to be Klang Market, which was declared bankrupt in May this year. Next door is also the event venture Space, which was also closed down earlier this year.
– We at AMF Fastigheter look forward to, together with this global success, continuing to strengthen the location around Sergels torg as a lively and attractive meeting place, says Jenny Sivervik, market area manager at AMF Fastigheter.
This is how it may look in the future. Illustration: Five Guys
Five Guys was founded as a family business in 1986 in Arlington, Virginia, and since then has spread widely not only in its home country of the United States but also in the rest of the world. Today, the chain has approximately 1,700 restaurants around the world. In addition to Sweden, the plan is now for Five Guys Scandinavia, which is owned by the European franchise owner NCPA Capital, to also establish itself in the Danish market; and eventually also the Norwegian one.
Five Guys does not invest in marketing or extra prices, not even at openings, but wants to let the word spread naturally. The chain also has no plans to expand excessively quickly, but rather sees 10-15 establishments in the long term. In addition to Stockholm, they are also interested in central locations in Gothenburg, Malmö and Uppsala.
Five Guys opens in Klang Market’s old premises, next to defunct Space. Photo: Fastighetsvärlden Photo: Five Guys Sergels torg, Femte Hötorgshuset.
Five Guys Expands to Stockholm: The All-American Burger Experience Arrives
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In an exciting development for burger enthusiasts and food lovers in Sweden, the renowned American burger chain Five Guys is set to open its first restaurant in the heart of Stockholm. This much-anticipated location will be situated at Fifth Hötorgskrapan, Sergels Torg 12, within the property managed by AMF Fastigheter, known as Stigbygeln 5. The announcement comes almost a year after Five Guys revealed its plans to enter the Swedish market.
Five Guys: A Global Burger Sensation
Founded in 1986 in Arlington, Virginia, Five Guys began as a family-run business dedicated to crafting the perfect burger. Over the years, it has transformed into a global phenomenon, boasting around 1,700 restaurants worldwide. Their commitment to using fresh ingredients and providing a customizable dining experience has made them a favorite among hamburger lovers everywhere.
The Journey to Sweden
During a recent interview with Fastighetsvärlden, Mohammed Taoussi, the CEO of Five Guys Scandinavia, discussed the chain’s meticulous preparations for its entry into the Swedish market. “We are working tirelessly to secure our supply chains and find the right premises. We are excited to announce that we’ve found our first location in the iconic Fifth Hötorgshuset,” Taoussi said.
Why Fifth Hötorgshuset?
Strategic Location: The choice of Fifth Hötorgshuset is particularly strategic as it sits in a bustling area frequented by both local residents and international tourists. This prime location at Sergels Torg ensures high foot traffic, making it an ideal spot for Five Guys to establish its presence in Sweden.
Quality Experience: Visitors can expect the full Five Guys experience, which focuses on high-quality hamburgers made with fresh, high-quality ingredients. The chain is known for its commitment to customer satisfaction, allowing guests to personalize their burgers with a variety of toppings.
The Legacy of Fifth Hötorgshuset
The specific premises that Five Guys will inhabit were previously occupied by Klang Market, which unfortunately went bankrupt earlier this year. Additionally, the adjacent event venture Space has also closed down, creating a unique opportunity for a fresh start in this dynamic area.
Jenny Sivervik, the market area manager at AMF Fastigheter, expressed her excitement about the new addition. “We at AMF Fastigheter look forward to, together with this global success, continuing to strengthen the location around Sergels torg as a lively and attractive meeting place,” Sivervik commented.
What to Expect from Five Guys Stockholm
With the opening of its first restaurant in Stockholm, Five Guys is poised to provide an authentic American burger experience to Swedish consumers. Here’s what you can expect:
- Fresh Ingredients: Five Guys prides itself on the use of fresh, quality ingredients. Expect hand-formed burgers made from never-frozen beef, fresh vegetables, and delicious toppings.
- Customizable Orders: Patrons can fully customize their burgers with an array of toppings, including grilled onions, mushrooms, various sauces, and more, ensuring every meal can be tailored to individual preferences.
- Casual Atmosphere: Emphasizing a relaxed dining experience, Five Guys provides a welcoming atmosphere where guests can enjoy their meals comfortably.
Conclusion
The arrival of Five Guys in Stockholm not only brings a taste of American culinary tradition to Sweden but also signifies a new chapter for the downtown area at Sergels Torg. As the chain prepares to embark on its Scandinavian journey, residents and visitors alike can look forward to indulging in juicy, high-quality burgers that have been loved by customers around the world.
Stay tuned for the grand opening of Five Guys Stockholm as the burger chain aims to bring its unique flavors and exceptional service to the vibrant capital. Whether you’re a long-time fan or a newcomer, this eatery promises to be a must-visit destination for anyone seeking a memorable dining experience.
