Mrs. Georgia Karuntzou, JTI’s Director of Company Affairs and Communications talking at its convention ESEE “Way forward for Retail 2024” and on the panel “From Coverage to Apply: A multi-faceted Strategy to Sort out Illicit Tobacco Commerce & Protect Market Sustainability “, during which Mr. George PitsilisGovernor of AADE and Mr. Antonis Metaxas, Assistant Professor of European Regulation-EKPA coordinated by the journalist of ANT1, Antonis Rogako.
Mrs. Georgia Karuntzou highlighted all of the destructive points of the smuggling of tobacco merchandise (social, financial) whereas focusing particularly on the implications for customers who eat uncontrolled merchandise. He emphasised the necessity for steady cooperation of all events, the State, Authorities and Companies, whereas assuring that “JTI maintains a zero-tolerance perspective in direction of the unlawful commerce in tobacco merchandise, growing an built-in technique in shut cooperation with the State, which ‘sealed’ the cooperation memorandum which the corporate just lately signed with the Impartial Public Income Authority with the purpose of cooperating within the face of the issues brought on by the smuggling of tobacco merchandise to public revenues and Society”.
On this context, he identified the significance of the soundness & predictability of the tax system, that are confirmed to profit public revenues, the market and customers, whereas on the similar time eradicating incentives from these concerned within the exercise of unlawful commerce.
Lastly, as an vital a part of the answer, he highlighted informing customers about smuggling, cultivating a tradition towards it and shaping related client conduct.
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