Monday, February 14, 2022, 6:00 a.m.
TAG Heuer launches TAG Heuer Heritage Pop-up Museum, the first pop-up museum in Thailand at ICONSIAM, a world-class landmark. to reinforce the brand’s cutting-edge spirit and innovation. The event features 12 historic timepieces straight from Switzerland and the Wall of Fame that tells the story of TAG Heuer’s success and long journey since 1860.
Pacifica boss Sophana Levichan, who oversees the leading brands in fashion, beauty and lifestyle in over 17 brands, said that for 160 years Tac Heuer has demonstrated the spirit. The spirit of watchmaking technological advancement excellence in timekeeping and a commitment to create different designs to reflect the brand’s identity. Even the creation of the mechanical stopwatch in 1887, the Mikrograph in 1916, Caliber 11, the first self-winding chronograph in 1969, and the smart watch The first luxury car in the year. 2015 The brand’s flagship collection currently comprises three iconic Jack Heuer-designed families: TAG Heuer Carrera, Monaco and Autavia, as well as contemporary watch designs Link, Aquaracer, Formula 1 and Connected. too
At the exhibition, visitors will travel back in time to the beginnings from the founding of the TAG Heuer brand by Eduard Heuer in the 19th century to the succession of Jack Hoy. Er passes 12 historic timepieces, including the Time of Trip, the brand’s first 12-hour chronograph designed for mounting on dashboards in cars and aircraft, the Mikrograph, which ceased production in 2009. .1969, Rally Master, Solunar, Heuer’s first tide watch, Ring Master, Carrera ref. 2447S One of Heuer Carrera’s early watches introduced in 1963, Monaco ref. 1133B, 1986 Formula 1, Sports Elegance, Women’s Alter Ego 1999, Monaco V4 and Connected Watch 3rd generation. The special thing is that they all ship directly from Switzerland. Switzerland to be exhibited in this particular event. These watches are a testament to the spirit of TAG Heuer, which has been driven by cutting-edge concepts and innovations from a bygone era and remains at the heart of TAG Heuer’s watchmaking traditions to this day.
Another highlight of the event that can’t be missed is the launch of the Aquaracer Professional 200, a sporty watch with a sleek, elegant design that’s ready to go through any situation. It comes with details that have been slightly improved from its predecessor, but it is significant. Whether it’s a stainless steel case, size 40 mm and 30 mm. Slim, elegant shape that fits the wrist. It is also waterproof to a depth of 200 meters. Another distinctive design is the compass symbol etched on the back cover that perfectly reflects the spirit of the adventurer. The Aquaracer Professional 200 is like a travel companion for an app. ACTIVE full of unforgettable adventures and going beyond their own limits The timepiece is available in both automatic and quartz movements. with a variety of styles of face designs
The Porsche 911 Carrera in Racing Yellow was also on display at the fair, which not only enhances the color and reinforces the precision of TAG Heuer’s innovative timepieces, but also symbolizes the brand’s strong friendship with its partners.
Closing the event with the presence of Weir – Sukolwat Kanaros, who this year enters the 2nd year as a Friend of TAG Heuer in Thailand, said, “I have been attached to TAG Heuer from a young age, so It is an honor to have the opportunity to visit the TAG Heuer Heritage Pop-Up Museum this time, to learn regarding the history and innovation efforts of the brand in each era. Before becoming a TAG Heuer watch that is as classic and unique as it is today. After watching it, I was even more impressed,” Weir said.
Interested parties can visit the pop-up museum from today until February 22, 2022 at Tara Hall, M Floor, ICONSIAM.
