Fine Yarn for Generation Z: Pharrell Williams’ Debut Collection for Louis Vuitton Takes the Fashion World by Storm

2023-06-24 03:49:49

– Fine yarn for Generation Z

Anne Goebel

Published today at 5:49 am

Celebrity crowd: Jared Leto and Kim Kardashian sat in the front row.

Foto: Getty Images

Now also celebrated as a fashion designer: music star Pharrell Williams (middle).

Photo: AFP

Then the first look, jacket, shirt, tie. So it was clear: the Maison Louis Vuitton under the rapper and producer Pharrell Williams, formerly known as Skateboard P, will not become a pure streetwear label. Even if there were doubts regarding his vocation: the 50-year-old from Virginia Beach, who has been one of the big names in the music business since his hypnotic song “Happy” from 2014 at the latest, is not a complete newbie to fashion. He launched a successful line of sunglasses with Marc Jacobs, designed for Moncler and presented a capsule collection for Chanel with Karl Lagerfeld in 2019.

Paris stands still: Louis Vuitton suitcases are driven onto the catwalk at the Pont Neuf for Paris Fashion Week.

Foto: Getty Images

What Williams showed in Paris was a clever combination of eclecticism from hip-hop elements and finer tailoring, without stopping too much for sophisticated silhouettes.

Photo: AFP

In the Pharrell version, the plaid looks very cool and very Gen Z on faded denim, as a flashy checked speedy bag or long robe with an embroidered pearl finish. This is what the modern dandy looks like: No snobbish petty kid, but rather one wears it thick as a matter of principle. Then there was the pixelated variant of camouflage: in cool shades of green and brown on coats or heavy boots, the graphic print ran through the entire collection (further color combinations have been announced).

Williams calls it “Damoflage” and has already, very cleverly, targeted the young customers of tomorrow who have grown up with “Minecraft”.

Foto: Getty Images

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