Sponsorship is a chameleon. The person looking for a sponsor usually adapts the sponsorship offer to the needs of the respective company. Synergies then arise insofar as companies in the same industry also have similar needs. It therefore makes sense to systematically offer a sponsorship package that is geared towards an industry to various companies in the same industry until a partnership is formed. If you also identify companies that pursue the same values and goals, a sponsorship relationship is established. It is questionable whether this happened in the following example:
