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The Mexican population spends on average up to 1,700 Mexican pesos on delivery.
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It is estimated that 6 out of 10 users have made a purchase online.
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32 percent of them usually buy food or food at home.
In recent years, new protagonists have emerged in the form of brand sales and even new platforms that have helped make this activity much faster and more comfortable for the consumer. One of these forms are the platforms of deliverywhich have been born thanks to technology and have many good customer reviews, but also some bad ones, such as the case of a consumer in India, who went viral following ordering a bag of bread and receiving it with a rat, leaving a great focus on some of the failures that this app and delivery people make.
According to the definition, a platform of delivery is a company that delivers prepared meals from local restaurants right to customers’ doorsteps. Currently, and according to Digital Market Outlook, the income from the purchase and delivery of food online They have presented a growth trend throughout the period in their two modalities (either direct delivery through the restaurant or through some intermediary platform).
In Mexico, the growth of these platforms was exponential during the pandemic, so much so that, currently, the population spends on average up to 1,700 Mexican pesos in delivery and 1,250 pesos in applications that offer this service.
For its part, according to the business solutions company Up Sí Vale, 6 out of 10 users have made an online purchase and 32 percent of them usually buy food or food at home.
The history
Through a post on the social network Twitter, a client in India shared her bad experience when ordering through the platform deliveryBlinkit, a bag of bread and receive it with a live rat.
According to his viral post, it shows how the rodent is inside the bag of sandwich bread that the delivery man of the application brought him, which in that country is like an Uber Eats and Rappi.
“A live rat was delivered inside the bread package,” wrote horrified shopper Nitin Arora, adding that it was the “most unpleasant experience” he has ever had.
Most unpleasant experience with @letsblinkit where alive rat was delivered inside the bread packet ordered on 1.2.23. This is alarming for all of us. If 10 minutes delivery has such baggage, @blinkitcares I would rather wait for a few hours than take such items.#blinkit #zomato pic.twitter.com/RHNOj6tswA
— Nitin Arora (@NitinA14261863) February 3, 2023
According to publications in international media such as the New York Post, the buyer was craving a sandwich, so she bought through Blinkit and unfortunately when the delivery order came she discovered that the bread had the rodent on it.
“And [una] 10 minute delivery has so much baggage, I’d rather wait a few hours,” he said on Twitter.
For their part, the response from Internet users was disgusting, where many criticized the work of the delivery man. “How can the delivery man deliver this? I’m surprised,” said another of this chilling find. “It seems that his service will be very useful for cat lovers instead of bread lovers”, said another.
The brand’s response
After the woman’s complaint and especially the netizens sharing the case, Blinkit, through a spokesperson, responded to her complaint and wrote that “They were very sorry regarding the unfortunate incident.”
“At Blinkit, we hold ourselves to the highest hygiene and safety standards and are committed to ensuring that each customer receives only the best quality products and services. We understand that your trust in us is of the utmost importance, and we are very sorry that this situation has shaken that trust.
“We took swift action and removed the partner store responsible for this issue from our platform,” added the spokesperson, who vowed to look into the matter.
Other cases that demonstrate delivery failures
These kinds of complaints regarding delivery app failures have gone viral in various parts of the world, including Mexico, as an example in Peru, a Twitter user shared the act of a Rappi delivery man, who, she says, pretended to deliver her order.
According to what he says in his tweet, “he delivery He came home, took a photo pretending that it was delivered, wished me a happy day and took it away.. In addition, he shared the images captured by the surveillance cameras where the application worker is seen taking a photo of the order.
After that incident, the brand’s response was that it would follow up on what happened and send the case to the “specialized area.”
Just like that case there are others, where even brands like Walmart and Bodega Aurrerá have been affected by the problems of parcels, where some consumers buy through electronic commerce and when they receive their orders, only the packaging arrives.
In the midst of this scenario, social networks have increasingly become a fast way of communication between brands and consumers, who turn to these media when they have a complaint like all these cases.
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