2023-09-22 09:55:52
Microsoft’s acquisition of Activision Blizzard is finally making progress. The British Competition and Markets Authority (CMA) issued a statement today (22nd), preliminarily approving the acquisition. The next step will be to complete relevant assessments and make a final decision.
Microsoft President Brad Smith and Activision Blizzard Chief Customer Officer and Executive Vice President LuLu Cheng Meservey have expressed optimism regarding the success of this matter on social media and look forward to successfully completing the transaction before the October 18 transaction deadline.
Related Reading:Microsoft sells Activision Blizzard cloud streaming rights to Ubisoft in exchange for UK regulators approving deal
In response to the previous progress, the British CMA was worried that Microsoft’s acquisition of Activision Blizzard might cause disorder in cloud gaming competition in the British market, so it has been slow to approve the acquisition.
In its proposal resubmitted in August, Microsoft promised to sell Activision Blizzard’s cloud game rights from the past to the next 15 years to an independent third-party player, namely Ubisoft.
In other words, because of the sale to Ubisoft, Microsoft cannot restrict the cloud streaming copyright of Activision Blizzard’s products, including “The Final Hour”, “Strike”, and “World of Warcraft”, which can only be put on the shelves on its own services, nor can it prevent competitors from owning them. these contents. In contrast, Ubisoft can provide content on any cloud game provider, including subscription platforms, as an independent third-party manufacturer.
The CMA believes that this change has largely eliminated the original concerns regarding this. Microsoft also promised the CMA to enforce sensitive terms of the deal with Ubisoft, ensuring that the deal would satisfy the CMA’s remaining concerns.
The CMA said in a statement that the CMA’s position remains unchanged and that the merger can only proceed if cloud gaming can maintain room for competition, innovation and choice.
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