Filmax Appoints Xavi Viza as Director of Entertainment and TV Movies

Filmax Turns 70 and Goes Big! 🎉

Let’s have a round of applause for Filmax as it opens yet another chapter in its illustrious history! At a sprightly 70 years old, you’d think they’d be considering retirement and taking up knitting, but no! They’re launching a new production line dedicated to entertainment programs for television and telefilms. Talk about a mid-life crisis gone right!

Meet the Man of the Hour: Xavi Viza

Enter Xavi Viza. With more than three decades of experience, Xavi is about to make us all feel like underachievers at the proverbial water cooler. He’s not just stepping into this role; he’s driving a shiny new bus down Filmax Avenue, and let’s just say, it’s not stopping for anyone! From producing hit shows like ‘Extra-Rosa’ to directing the legendary children’s programs on RTVE, this guy has been busy! Just try to keep up. His track record includes hits like ‘Los Lunnis’ and that unforgettable Three Wise Men parade in Barcelona! If you haven’t seen it, do your homework!

A Friend in High Places

Now, it seems Xavi isn’t just a talented director; he’s also got some high-profile buddies! Carlos Fernández, Filmax’s president and CEO, referred to him as a “very good friend.” And you know what they say about friends: you can choose them, but you can’t choose your family! Lucky for Filmax, they got a family member who knows what they’re doing. “This is a tremendously exciting challenge,” says Xavi. And given the state of the global audiovisual landscape right now, it sounds like he just signed up for a thrilling rollercoaster ride!

Xavi’s Recent Triumphs

Xavi has recently completed his stint at Focus Studios, where he produced series like ‘Reina Roja’ and the award-winning telefilm ‘Alguns dies d’ahir’. Not to mention the entertainment program ‘Master xof’ — which, if you ask me, sounds like the sort of thing you’d watch at 3 AM after possibly one too many. But don’t knock it until you’ve tried it!

Filmax: The New Age of Storytelling

Filmax, based in the sunny paradise of Barcelona, is on a roll. It’s 70 years of experience behind it, and I must say, it’s aged quite nicely! The studio has gone from strength to strength, producing more than 100 films and series that have garnered awards and international recognition. That’s more successful than my dating life in the last decade!

What’s Next?

So, what’s next for Filmax and its new entertainment wing? If Xavi is to be believed (and I have a hunch he knows what he’s talking about), they are poised to adapt to all the latest trends. Forget crystal balls; it’s all about engaging with a changing global audiovisual landscape, one format at a time. And who wouldn’t want to see where this adventure leads?

With all the excitement building up, one can only wonder: Will we see the next blockbuster on our screens soon, or a groundbreaking series that makes ‘Game of Thrones’ look like a school play? Stay tuned, folks — Filmax has plenty more tricks up its sleeve, and with Xavi Viza at the helm, the show must go on!

Filmax, a renowned player in the audiovisual industry, marking its 70th anniversary last year, has embarked on an ambitious venture by opening a new production line specifically devoted to crafting entertainment programs for television and telefilms. To spearhead this exciting new initiative, the company has appointed Xavi Viza as the new Director of Entertainment and TV Movies. This innovative division will complement Filmax’s existing operations in film production, series production, theatrical distribution, international sales, and factual programming.

Xavi Viza brings with him over thirty years of substantial experience within the audiovisual realm. His illustrious career kicked off at Antena 3, where he was part of the team responsible for creating iconic programs such as ‘Extra-Rosa’ and ‘Sorpresa Surpresa’. Subsequently, he transitioned to RTVE, where he honed his skills as a director of children’s programming, overseeing beloved shows like ‘Los Lunnis’, ‘Peter & Jack’, ‘Aprendemos en Clan’, as well as the festive broadcasts of the Three Wise Men parades in Barcelona. His stint as Executive Producer on Clan, RTVE’s dedicated children’s channel, saw the launch of various successful series including ‘Big Band Clan’, ‘Tutú’, ‘Momonters’, ‘Blackye & Company’, and the feature film ‘Lunnis de legend’.

“Xavi is a very good friend, with a long and fruitful professional career in the audiovisual industry. It is a pleasure that he joins the Filmax team family and contributes his experience and talent to produce new entertainment content,” stated Carlos Fernández, the president and CEO of Filmax. His endorsement reflects the high expectations surrounding Viza’s role, emphasizing the potential for innovation and creativity.

In the last three years, Xavi Viza has served as the director of Focus Studios, being instrumental in various significant productions. His work includes the critically acclaimed series ‘Reina Roja’ and ‘Terra Alta’, the telefilm ‘Alguns dies d’ahir’—which received the Silver Globe 2023 Hall of Fame award at the World Media Festivals 2023—and the engaging entertainment program ‘Master xof’, showcasing his versatility and talent across multiple genres.

Throughout his extensive career, Xavi Viza has developed not only strong skills in program direction and executive production but also a remarkable aptitude for the creation and adaptation of engaging formats that resonate with audiences.

“This new step for Filmax represents a tremendously exciting challenge. The global audiovisual landscape is undergoing significant change and growth. Filmax possesses all the requisite qualities to innovate and create new formats that align with evolving industry trends,” Xavi Viza expressed enthusiastically, highlighting his vision for the future.

Based in the vibrant city of Barcelona and boasting over 70 years of operational expertise, Filmax is committed to integrating all facets of the audiovisual process—from conceptual development and production to exhibition, distribution, and international sales. Since Julio Fernández took the reins of the company in 1987 and Carlos Fernández assumed the presidency and CEO role in 2010, Filmax has successfully produced over 100 fiction and animated films, alongside dynamic series that have garnered numerous awards and gained international acclaim.

**Interview with Xavi Viza, Director of Entertainment and TV Movies at Filmax**

*Interviewer:* Thank you for joining us today, Xavi! Congratulations on your new role with Filmax. Given‌ your impressive ​background, what excites you most⁤ about leading this new production line for entertainment programs?

*Xavi Viza:* Thank​ you! It’s great to be here. What‍ excites me ‌the most is the opportunity to innovate and create content that resonates with audiences today. The audiovisual landscape is evolving rapidly, and I’m thrilled to be part of a team that’s ready⁣ to adapt and push boundaries. Filmax has a rich history, and I⁣ see ​this as a chance to build​ on that legacy with fresh, engaging stories.

*Interviewer:* You’ve had a successful career creating hits for various networks. How do⁤ your past experiences at Antena 3 and RTVE ⁤influence your vision for‍ this new venture at Filmax?

*Xavi Viza:* My experiences have taught me the importance of storytelling and audience connection. ‍Working on programs that became part of⁢ people’s lives has shaped my approach to production. At Filmax, ‌I want ‍to bring that‌ same passion and understanding to our new projects, ensuring we create not just content, but experiences that ‍viewers⁢ will⁢ cherish.

*Interviewer:* You mentioned that adapting to trends​ is critical in the current atmosphere of the audiovisual market. What specific trends do‍ you see shaping the industry moving forward, and how will Filmax address ‍them?

*Xavi Viza:* We’re seeing a surge in demand for⁣ diverse content that reflects different cultures and lifestyles, ⁣especially with the rise of streaming platforms. Additionally, audiences are engaging with stories in different formats, from short films to interactive experiences. Filmax plans to embrace these trends by experimenting with various formats and formats that speak to our viewers, ensuring we meet and exceed their expectations.

*Interviewer:* Speaking of high expectations, what kind of projects can we look​ forward to from your team in the ​near future?

*Xavi Viza:* While I ⁤can’t reveal too ‌much just yet, I can tell you⁢ we aim to blend entertainment with meaningful storytelling. Expect a mix of lighthearted programs and thoughtful narratives that shine a light on current issues. We’ll also explore collaborations with talented creators and writers to bring fresh ideas to life. It’s an exciting time!

*Interviewer:* Filmax has a rich history—how do you plan to honor that legacy while ‍cultivating something new?

*Xavi Viza:* That’s a great question!⁢ I believe the key is ⁣to honor our past while daring to innovate. We want to incorporate Filmax’s signature storytelling style while ⁢introducing new voices and perspectives. It’s about finding that ⁤perfect balance—celebrating what has made Filmax great but also looking forward to what can make us even ⁤greater.

*Interviewer:* Lastly, what message would you like to share with the team at Filmax and your audience as you embark on this new journey?

*Xavi Viza:* I want to ​say I’m incredibly ‍grateful to be part of ⁤this fantastic team and to remind everyone⁢ that collaboration is key. Each voice matters, and together, we can create something truly ​special. To our audience, we’re committed to bringing you stories that entertain, ⁢inspire, and resonate. We can’t wait ⁣to share our journey with you!

*Interviewer:* Thank you, Xavi! We’re excited to see where this new chapter leads Filmax.

*Xavi Viza:* Thank you for having me! Let’s‍ keep the creativity flowing!