2023-07-17 07:17:00
CEO Ahn Seong-il’s Dugiverse, who is in a legal dispute with Attract over the group 55 Fifty that created a Billboard miracle, claimed that the OST music video for the movie ‘Barbie’ was canceled due to CEO Jeon Hong-joon.
On the 17th, the Dugibus side distributed an official press release, saying, “The Dugiverse’s official position regarding the Barbie OST music video.”
Dugiverse said, “Before telling the truth regarding the cessation of the Barbie OST ‘Barbie Dreams’ MV project, Dugiverse sincerely hopes that the ongoing conflict between Attract and Fifty Fifty will be resolved as soon as possible, and we will not be able to resolve the dispute between the two parties. We ask that you no longer connect Dugibus.” “We will legally explain the false facts and distorted truths that continue to be mentioned and clarify our position.”
“Recently, CEO Hongjoon Jeon of Attract insists that CEO Seongil Ahn arbitrarily proceeded and canceled the Barbie OST ‘Barbie Dreams’ MV project without his approval. However, CEO Hongjoon Jeon directly approved the shooting of Barbie Dreams, and during the project Even though he himself ordered the sudden cancellation, he is claiming false facts.”
“It is extremely unusual for the MV filming of a global project to be canceled midway through. It is because a large number of partners collaborate and a lot of funds are invested, so enormous damage is bound to happen.” We want to reveal the facts surrounding the cancellation of the Barbie Dreams MV filming.”
According to Dugiverse, CEO Ahn Seong-il had a meeting with ‘Atlantic Records’ during a business trip to the United States in March, and followingwards, through Warner Music Korea, he suggested filming the MV for ‘Bobby Dreams’ to Dugibus. While consulting with Warner Music Korea, Dugiverse continuously reported this situation to CEO Jeon Hong-joon and shared the situation, and on June 9, 2023, the overall situation was also communicated via KakaoTalk.
CEO Ahn Seong-il said that at the time, he was most worried regarding member Aran’s health and whether or not he might shoot. Dugiverse said, “Aran decided to appear in order to avoid a situation in which the members were harmed due to his own health issues with a sorry heart. In the end, we started preparing under positive feedback to proceed with the minimization of Aran’s length, and we started preparing for the music video. We had discussions with the production team to proceed with minimal movement and quantity without harming health.”
However, in June, CEO Jeon Hong-joon suddenly stopped filming the ‘Bobby Dreams’ MV, making remarks such as “We must find the ringleader of this situation and hold him accountable” and “There is no compromise” regarding the sudden departure of the members from the dorm. It is Dugibus’ claim that it was stopped gracefully. At the same time, CEO Jeon Hong-joon abruptly stopped the process that he had been preparing for several weeks on the advice of his lawyer, and at the same time forced CEO Ahn Seong-il to give a false explanation regarding the reason for the suspension while hiding the fact that he had received the content proof from Warner Music, and shifted the responsibility for that. did,” he said.
In addition, he claimed, “CEO Jeon Hong-joon, who needed an explanation from the US side due to the sudden cancellation of the filming, instructed CEO Ahn Seong-il to falsely explain, “One of the members has corona.”
Along with this, the Dugibus side captured and released some of the KakaoTalk messages exchanged with CEO Jeon Hong-joon. In the published photos, it is revealed that there was an incident in which 55 members left the dorm.
– The full text of Dugibus’ statement is as follows:
Before telling the truth regarding the cessation of the Barbie OST ‘Barbie Dreams’ MV project, Dugiverse sincerely hopes that the ongoing conflict between Attract and Fifty Fifty will be resolved as soon as possible. Please do not link to .
Regarding false facts and distorted truths that continue to be mentioned, we will legally explain and clarify our position.
Recently, Attract CEO Jeon Hong-joon claims that CEO Ahn Seong-il arbitrarily proceeded and canceled the Barbie OST ‘Barbie Dreams’ MV project without his approval. However, CEO Jeon Hong-joon directly approved the filming of Bobby Dreams, and he is claiming false facts even though he himself ordered the sudden cancellation during the project.
It is extremely unusual for a global project’s MV filming to be canceled midway through. This is because a large number of partners are collaborating and a lot of money is invested, so enormous damage is inevitable. CEO Jeon Hong-joon forced Ahn Seong-il to give false explanations to affiliates, and shifted the responsibility accordingly. We would like to reveal the facts surrounding the cancellation of the Barbie Dreams MV filming.
Barbie OST ‘Barbie Dreams’ production background
Ahn Seong-il, CEO of Dugiverse, had a meeting with ‘Atlantic Records’ during a business trip to the United States in March 2023, and ‘Atlantic Records’, which highly rated Fifty Fifty followingwards, released ‘Bobby Dreams’ through Warner Music Korea on May 27, 2023. I suggested Dougiverse to shoot the MV. While consulting with Warner Music Korea, Dugiverse continuously reported and shared the situation to CEO Jeon Hong-joon, and on June 9, 2023, the overall situation was also communicated via KakaoTalk.
In early June 2023, when CEO Ahn Seong-il discussed the filming with the members, members Saena, Shio, and Kina were most concerned regarding Aran’s health at the time, whether or not they might film, despite being an honor and a great opportunity for artists. Aran decided to make her appearance out of regret and to avoid a situation where her members were harmed due to her own health issues. In the end, we started preparing under the positive feedback that Aran’s length should be minimized, and we discussed with the music video production team to proceed with the minimum amount of movement and length without harming her health.
CEO Jeon Hong-joon stopped shooting the Barbie MV
On June 19, 2023, CEO Jeon Hong-joon, who received the proof of content from Fifty Fifty, met with CEO Seong-il Ahn that evening and asked him to persuade the members to proceed with the ‘Barbie MV’ and ‘archyde news’ cases even during a meeting.
On June 20, 2023, CEO Jeon Hong-joon suddenly stopped filming the ‘Bobby Dreams’ MV, making remarks such as “We must find the ringleader of this situation and hold him accountable” and “There is no compromise.” . At the time, overseas featuring artist Kaliii was only a few hours away from filming on location, and the establishment of the MV set had already been completed in Korea. CEO Ahn Seong-il strongly expressed concerns regarding damages and legal action that would be brought once morest Attract from the US in the future if the filming was stopped, damage to trust and reputation, and serious damage to Fifty Fifty’s future global career. Nevertheless, CEO Jeon Hong-joon abruptly stopped the process that he had been preparing for several weeks according to the advice of his lawyer, and at the same time forced CEO Seong-il Ahn to give a false explanation regarding the reason for the suspension while hiding the fact that he had received the proof of contents from Warner Music, and took responsibility for it. passed on.
Company decision-making -> Is it because of member health? Producer’s fault? Falsely announced reasons for stopping filming
CEO Jeon Hong-joon, who needed an explanation from the US side due to the sudden cancellation of filming, instructed CEO Ahn Seong-il to falsely explain, “One of the members has corona.” According to the conversation between CEO Jeon Hong-joon and Warner Music Korea representative, despite his decision, “one of the members (Saena) got corona and mightn’t make it on time”, “Aran had gallbladder removal surgery, so according to the doctor’s opinion, July The decision was made to take medical care by the 14th (I can’t move)”, “PD Ahn Seong-il took the lead, so don’t blame me”, “The person who took the lead in stopping the music video was Ahn Seong-il PD, and I am Aran’s parent. I mightn’t convince you,” and repeated avoiding responsibility and making false claims.
On June 21, 2023, the day following the filming was canceled, CEO Jeon Hong-joon once more suggested to CEO Ahn Seong-il that they should kiss each other for the reason that “Member Aran’s doctor’s opinion makes it impossible to shoot a music video.”
If Dugiverse had known this situation in advance, they would not have proceeded with the MV filming.
Dugiverse was not obligated to shoot the music video. This is because CEO Hongjoon Jeon and CEO Seongil Ahn decided to end their business with Attract on May 31, 2023, and only conduct global promotions related to Cupid. However, the shooting of the Barbie Dreams MV OST was a great opportunity not only for the agency but also for the members in the future, so it was reported to CEO Jeon Hong-joon and approved. We were preparing by continuously having conversations with MV production producers, and we reported and shared the whole process with CEO Jeon Hong-joon. If we had been aware of this situation, we would not have proceeded with the project, which caused damage to the agency and artist as well as all related companies.
Dugiverse actively carried out additional work for the agency and the artist even though the contracted work with Attract had already ended. Dugiverse was aware that if the shooting of the Barbie Dreams MV was canceled, everyone would suffer and the economic damage would be severe, so they did their best to maintain the shooting schedule. As CEO Jeon Hong-joon argues, if the forces behind the Fifty Fifty lawsuit were Dougiverse, we didn’t need to proceed with the filming in the first place, and we wouldn’t have. CEO Jeon Hong-joon, who ignored the future of the company and the artist and made an impulsive decision, said CEO Ahn Seong-il that he would no longer be able to work.
Even at the meeting on June 19, 2023, Dugiverse suggested to CEO Jeon Hong-joon that an agreement with the artist comes first and asked to refrain from emotional parts. Furthermore, the reason why Dugiverse is ending Attract’s business is because of problems within Attract. However, when the artists and albums are producing good results, when people around us asked why we stopped, we mightn’t express our internal problems, so we mightn’t give a clear, understandable answer.
We ask Attract and CEO Jeon Hong-joon to stop escaping from the essence of the problem, pass the responsibility on to the outside world, and refrain from presumptuous actions that harm Dugiverse, executives and employees, and all related parties.
[사진] OSEN DB, Dugiverse
[OSEN=최나영 기자]
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