2023-10-15 16:02:57
The acceptance of bitcoin and other cryptocurrencies in the world of the most well-known companies continues. Most recently, Ferrari, famous for its luxury cars, announced that it will accept bitcoin and other cryptocurrencies for its cars in the United States. The option is not currently active, but it will be soon in the United States. And according to the company, the option will soon be launched on the European market as well. Currently, in addition to Bitcoin, the plan is to accept Ethereum and USDC. Ferrari expects new customers thanks to cryptos Ferrari joins an ever-expanding company that already accepts cryptos for payment. And it’s one step ahead of automakers that are still not entirely sure regarding embracing digital devices. According to Ferrari marketing director Enrico Galliera, crypto payments fit perfectly into the company’s plan to achieve carbon neutrality by 2030. According to him, the opening to crypto payments was also preceded by market research and it was found that there is a serious demand for this option. The car manufacturer is confident that with this opportunity they will be able to address potential customers who have not been available to the company until now. Crypto payments will be introduced by Ferrari in cooperation with BitPay, probably in Europe only at the beginning of 2024. Ferrari does not charge additional fees for crypto payments. Specifically, BitPay will convert crypto to fiat money, so merchants will not be exposed to the risk of volatility. Tesla announced last year that it would accept bitcoin for its cars, but then abandoned the concept due to environmental concerns. Ferrari’s announcement clearly shows that, despite the lack of a regulatory framework, more and more large companies are starting to accept cryptocurrencies for their products and services.
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